Intern -Strategic Partnerships and Monetization

6 days ago

Mumbai, Maharashtra, India tata unistore (tata cliq) Full time ₹ 2,00,000 - ₹ 6,00,000 per year
Job Description

Goal of the Project:

  • Optimizing Revenue Streams: Data driven insights for Monetization
  • Enhancing Advertiser ROI: A Deep Dive into Performance Metrics
Objective of the Project

This project aims to analyze, enhance, and diversify revenue streams using data-driven strategies. By leveraging analytics, performance metrics, and industry benchmarks, the goal is to identify high-impact monetization opportunities, optimize existing revenue channels, and create sustainable growth strategies.

Further, the project also aims to analyze and optimize advertiser Return on Investment (ROI) by leveraging performance metrics and data-driven insights. The focus is on identifying key drivers of ad effectiveness, optimizing ad placements, improving targeting, and maximizing advertiser value through data-backed strategies.

Deliverables
  • Campaign execution in coordination with internal teams vis. Site, editorial, CRM, marketing, etc. to understand the entire life cycle of a partnership brand campaign
  • Fetching and analyzing data insights on brand/category investments, preparing campaign performance reports and visitor profiling in collaboration with marketing, category, site, and social teams
  • Market research on new brand launches, innovations, campaigns, and opportunities
  • Design media proposals for brand campaigns, make custom decks, presentations, and prepare data insights for brand pitches
Measures of Success
  • Increase in brand pitch effectiveness and pitch conversion
  • Revenue enhancement and addition of innovative revenue streams
  • Showcase of campaign effectiveness to brands leading to campaign renewals
Qualifications
  • Recent graduate/post graduate or pursuing a degree in Management
  • Strong communication and writing skills
  • Analytical mindset with the ability to interpret data and draw insights
  • Proficient in Excel and PowerPoint
  • Familiarity with SQL, Tableau is a plus

This internship offers a unique opportunity to gain hands-on experience in Partnerships and Monetization at Tata CLiQ, contributing directly to the bottom line of the company.

Locations: Empire Plaza 2, Vikhroli, Mumbai, Maharashtra, India

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