
Brand Consultant
4 days ago
Role Overview:
We are seeking a highly motivated and experienced Brand Consultant to elevate the Lexus brand across marketing, retail, and customer experience touchpoints. The ideal candidate will bring deep insight into premium and luxury markets, with a proven ability to develop and execute strategic brand initiatives that drive brand affinity and market growth.
Key Responsibilities:
- Develop and implement brand strategies that align with Lexus' global brand positioning and local market objectives.
- Ensure consistent brand messaging across all communication channels including digital, social media, PR, events, and in-dealership experiences.
- Analyze market trends, competitor positioning, and customer insights to identify growth opportunities.
- Guide and support retail partners in delivering a premium Lexus experience through staff training, showroom aesthetics, and customer journey enhancements.
- Collaborate with creative agencies, media partners, and internal teams to deliver high-impact campaigns and initiatives.
- Monitor brand performance KPIs and prepare regular reports and presentations for senior stakeholders.
- Ensure all marketing collateral and customer-facing material meet Lexus brand guidelines.
Key Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred).
- 2+ years of experience in brand consulting, luxury marketing, or automotive branding.
- Strong knowledge of premium/luxury consumer behavior and expectations.
- Exceptional strategic thinking and communication skills.
- Experience working with or for high-end automotive or luxury lifestyle brands is highly desirable.
- Proficient in branding tools, market analysis, and project management.
- High attention to detail, creativity, and an eye for design excellence.
Job Types: Full-time, Permanent
Pay: ₹32, ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Provident Fund
Work Location: In person
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