Marketing Consultant
4 weeks ago
Marketing Consultant at El Sol Strategic Consultants [ESSC]
About ESSC
- Our vision is to have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values and Goals
- Follow ESSC’s policies and good practices
- Contribute to the growth of the company through role ownership and accountability
Core Responsibilities
Campaign Ideation to Execution
- Understanding the needs of the brand
- Setting realistic goals for the campaign
- Ideation to Execution of the campaign with credible Creators
- Identify impactful, innovative campaigns to stay ahead of trends
Monitor data and ROI
- Looking at Data and consumer insights parallely
- Create quarterly roadmaps
- Execute the approved roadmaps
- Trend forecasting
- Event Reports
Brand Development & Client Retention
- Ensure 100% client retention
- Track new/upcoming SME, Creators, etc
- Meet Talent Agencies once a month
- Develop and foster relationships with brands and 3rd parties on behalf of ESSC
- Develop quarterly and annual roadmaps in line with client business goals
- Leverage partnerships, sponsorships, and advertising opportunities
- Liaise with PR team to create cross-channel strategies
Data tracking
- Negotiations
- Timely Invoicing & Payouts to be maintained
- Contracts to be signed & all other paperwork to be maintained
Influencer & Thought Leadership Engagement
- Build relationships with industry leaders to grow awareness
- Keep abreast of emerging trends, technologies, and influencer activities
- Conduct trend forecasting for clients and their industries
- Demarcate lists based on Gen-Z, Gen-Alpha(if needed), Buzz, Brand Building, Sales
- Maintain a resource bank of Talent Agencies. Stylist & like
- Build relationships to secure better rates
- Maintain weekly/daily database of new influencers
Research & Analysis
- Commission and undertake market research
- Research new business proposals and present to potential clients
- Analyze industry trends affecting clients and recommend communication strategies
Team Contribution
- Motivate the team and encourage a friendly, open work environment
- Maintain a network of resources to deploy when needed
- Ensure proper documentation across all initiatives
Location: Mumbai/Delhi
In-Office, Full-Time role
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