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Performance Marketing Manager
2 weeks ago
Location: Onsite Malviya Nagar, Jaipur
Work Schedule: Monday to Saturday, 10:00 AM 7:00 PM
Organization: Master Vastu
Employment Type: Full-time
Role Overview:
You will be responsible for strategizing, executing, and optimizing performance-driven marketing campaigns across digital platforms. This includes Google Ads, Meta (Facebook & Instagram), WhatsApp marketing, email marketing, SEO, and social media management. You'll also leverage automation tools to nurture leads and improve campaign efficiency.
Key Responsibilities:
- Plan and run paid marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and YouTube.
- Execute WhatsApp marketing campaigns using platforms like WhatsApp Business API or third-party tools.
- Design and manage email marketing campaigns for promotions, newsletters, and customer follow-ups.
- Handle social media accounts (posting, engagement, growth strategies) across platforms like Instagram, Facebook, and YouTube.
- Perform ongoing SEO activities including keyword research, on-page optimization, and technical audits.
- Implement marketing automation workflows for lead nurturing, follow-ups, and campaign tracking.
- Conduct A/B testing for creatives, messaging, and landing pages to improve conversion rates.
- Track and analyze campaign KPIs (CPC, CTR, ROAS, CPA) and generate performance reports.
- Collaborate with content, design, and product teams for campaign assets.
- Optimize budget allocation to maximize ROI across all channels.
- Stay current with the latest marketing trends and platform updates.
Qualifications & Skills:
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of hands-on experience in digital and performance marketing.
- Strong command of Google Ads, Meta Ads Manager, Google Analytics, and reporting tools.
- Experience with WhatsApp and email marketing platforms (e.g., Mailchimp, WhatsApp Business Tools).
- Proficiency in social media handling including scheduling, community management, and engagement.
- Solid understanding of SEO best practices and tools (e.g., SEMrush, Google Search Console).
- Familiarity with CRM and marketing automation tools (e.g., HubSpot, Zoho, ActiveCampaign).
- Creative thinking with strong analytical and problem-solving skills.
- Ability to work independently in a fast-paced environment.
