Specialist - Performance Marketing

Role: Specialisit - Performance MarketingLocation: New Delhi, IndiaThe Performance Marketing Specialist will be part of the Marketing Operations Team at Busuu. Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.

About BusuuJoining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning. Busuu's vision is to empower people through languages. We are the world's largest online community for language learning, with 120 million registered users.

We make learning a language easy by combining AI-powered, expert-designed courses with feedback from our global community of native speakers and lesson content designed for real life. What does a Specialist - Performance Marketing do? Leverage your channel expertise to identify opportunities and provide strategic recommendations to optimize and drive performance marketing channel growth.

Collaborate with internal stakeholders to gather campaign requirements, set up campaigns, and ensure accurate implementation across multiple ad platforms (Google Ads & Meta primarily). Update channel performance reports and provide actionable insights through timely commentary. Carry out regular health checks on the accounts to ensure they are set up and running as per best practice.

Design & implement optimisation best practices for ad platforms. Conduct keyword research, expansion, and refinement to enhance campaign relevancy and performance. Proactively troubleshoot and resolve issues to ensure seamless campaign delivery and accurate reporting.

Support in Q&A of testing documentation and implementation of experiments. Develop, document & implement relevant workflow processes. Work closely with the UK team and external partners on strategic projects and make recommendations for market or campaign expansion.

Stay updated with industry trends, best practices, beta offerings and emerging technologies in ad operations. Apply new insights and knowledge to improve channel strategies and campaign tactics. What are we looking for?

Demonstrable expertise managing Google Ads campaigns with a track record of driving successful results. Candidates should have at least 5 years hands-on performance marketing experience. Preferred: knowledge of Meta or other paid social advertising platforms.

Strong written and verbal communication skills are critical in this role, as it involves close collaboration with UK-based teams. Data analysis and reporting skills, with advanced Google Sheets / Excel skills required, and Tableau data visualization and GA4 experience beneficial. A bachelor's degree in marketing, communications, or similar.

Bias towards action: quickly actioning opportunities, communicating effectively with stakeholders, and adapting approach in a fast-paced environment. How we work as a teamWe live by some values, which guide how we work together as a global team. Our team members are encouraged to share their thoughts and feedback honestly, be outspoken and humble.

We value diverse perspectives and strive to create an environment where everyone feels respected and included. We're always exploring new ideas, experimenting, and learning from our mistakes. Teamwork is key.

We support each other and communicate openly to achieve great results. We take ownership of our work and aim to deliver the best possible outcomesWe also believe that a happy and engaged team is a productive one. Some of the ways we keep things light and enjoyable, even during busy times:We host regular catch-ups where we leave "work talk" aside and just check in with one another.

Every month, we recognize a team member for going above and beyond, celebrating their contributions with a special award and shoutout. We never miss a chance to celebrate From birthdays to work anniversaries, we make sure every milestone is marked.

Before diving into our meetings, we kick things off with icebreaker activities that help us connect and get to know each other better.