Performance Marketing Specialist

2 days ago

Delhi, Delhi, India BotLab Dynamics Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role

We are seeking a results-driven
Performance Marketing Specialist
to plan, execute, and optimize digital marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads. The ideal candidate will be responsible for increasing sales, enhancing brand visibility, and acquiring high-quality leads through data-driven campaign strategies.

Key Responsibilities

  • Plan, launch, and optimize paid advertising campaigns across
    Meta (Facebook/Instagram) Ads, Google Ads, and LinkedIn Ads
    to drive business growth and brand awareness.
  • Collaborate with
    cross-functional teams
    —including design, content, and product teams—to ensure timely execution and alignment of all campaign elements.
  • Assist in the
    development of creatives, ad content, and promotional materials
    in coordination with the creative and product teams.
  • Monitor and analyze campaign performance, generating regular reports to evaluate
    key performance indicators (KPIs)
    and extract actionable insights.
  • Maintain
    brand consistency
    across all marketing channels and materials to reinforce a strong and cohesive brand identity.

Requirements & Skills

  • 2–4 years
    of proven experience in
    digital and social media marketing
    .
  • Hands-on experience managing campaigns on
    Google Ads, Meta Ads
    , and
    LinkedIn Ads
    .
  • Strong proficiency in
    MS Excel and PowerPoint
    for reporting and presentations.
  • A blend of
    analytical and creative thinking
    to strategize and optimize campaigns.
  • Excellent communication and presentation skills
    to articulate marketing strategies and results.
  • Experience in the
    events industry
    is a plus.

Preferred Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Google Ads or Meta Blueprint certifications (a plus but not mandatory).

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