BTL Marketing Head
1 week ago
Job Title:
BTL- Marketing Head
Location:
Hyderabad, India (with travel across Andhra Pradesh and Telangana)
Job Type:
Full-Time
Reports To:
Marketing Head
Experience:
10+ years
Job Summary
Ferty9 is seeking a dynamic
(BTL) Marketing Head
to lead our BTL marketing initiatives across multiple locations in Andhra Pradesh and Telangana. This role will oversee a dedicated team of six BTL Managers, focusing on the strategic planning, organization, and execution of high-impact campaigns such as fertility camps, brand partnerships, hyperlocal marketing initiatives, and clinic-level social media activities.
The ideal candidate will have extensive experience managing BTL campaigns in the healthcare sector, a proven ability to deliver measurable results, and strong leadership skills to guide and inspire a geographically diverse team.
Key Responsibilities
1. Team Leadership & Management
- Lead and mentor a team of 6 BTL Managers located across Hyderabad, Karimnagar, Warangal, Visakhapatnam, Vijayawada, Tirupati, Rajahmundry, and Kurnool.
- Provide guidance, regular feedback, and performance management to ensure team alignment and productivity.
2. Campaign Strategy, Planning & Execution
- Design and implement innovative BTL marketing campaigns, including fertility camps, local events, and hyperlocal initiatives.
- Manage allocated BTL budgets effectively to maximize ROI and achieve marketing objectives.
3. Hyperlocal Marketing Development
- Identify target communities and develop location-specific campaigns to build brand presence and trust.
- Engage with local stakeholders to strengthen community connections and partnerships.
4. Social Media Oversight (Clinic-Level)
- Supervise local clinic social media accounts to ensure engaging, relevant, and consistent content.
- Monitor social media trends to capitalize on engagement opportunities and encourage timely responses to local audiences.
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