Email Marketing Specialist
16 hours ago
About the Role
We are looking for a skilled Email Marketing Specialist who can own end-to-end email marketing—from creating high-quality HTML emails to managing deliverability and driving user engagement and leads. The ideal candidate understands both creative execution and technical best practices.
Key Responsibilities
- Design and develop high-quality HTML email templates that are responsive and visually engaging.
- Plan, schedule, and manage email campaigns across promotional, transactional, and engagement use cases.
- Monitor and maintain email deliverability and domain reputation (SPF, DKIM, DMARC, IP warming, spam compliance).
- Segment audiences and personalize campaigns to improve open, click, and conversion rates.
- Drive user engagement, reactivation, and lead generation through data-driven email strategies.
- A/B test subject lines, content, layouts, and CTAs to improve performance.
- Track campaign performance and prepare reports on open rates, CTRs, conversions, and ROI.
- Ensure compliance with email regulations and best practices.
- Collaborate with product, sales, and marketing teams for campaign alignment.
Skills & Requirements
- Proven experience in email marketing with hands-on HTML email creation.
- Strong knowledge of email deliverability and domain reputation management.
- Experience with email marketing tools.
- Solid understanding of segmentation, automation, and lifecycle marketing.
- Analytical mindset with experience interpreting campaign metrics.
- Ability to balance creativity with technical execution.
Good to Have
- Experience in fintech, SaaS, or consumer tech.
- Knowledge of marketing automation workflows and CRM integration.
- Basic CSS and design sensibility for email optimization.
What We Offer
- Competitive salary with performance-linked growth.
- Ownership of a high-impact marketing channel.
- Fast-paced, data-driven work environment.
Job Location
Andheri East, Mumbai
To apply, send your resume and sample email templates/portfolio to
Job Type: Full-time
Pay: ₹30, ₹40,000.00 per month
Work Location: In person
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