Senior Manager

2 weeks ago

Anna Salai Chennai Tamil Nadu, India Geetham Veg Full time ₹ 10,20,000 - ₹ 12,00,000 per year

Job Summary:

The Senior Manager – Sales & Marketing is responsible for developing and executing strategic sales and marketing plans to drive revenue growth, brand visibility, and customer engagement across all 20+ outlets. This role combines strong leadership, analytical thinking, and creativity to enhance brand positioning, maximize same-store sales, and ensure consistent marketing execution across all restaurant locations.

Key Responsibilities:

Sales & Business Development

  • Develop and implement sales strategies to achieve monthly and annual revenue targets across all outlets.
  • Analyze sales trends, customer feedback, and market data to identify opportunities for growth.
  • Lead and manage local store marketing (LSM) initiatives to increase footfall and customer retention.
  • Collaborate with operations to design and execute outlet-level promotions, corporate tie-ups, and loyalty programs.
  • Negotiate and manage partnerships with delivery aggregators, corporate clients, and brand collaborators.

Marketing & Brand Management

  • Develop and oversee brand marketing campaigns (digital, ATL, BTL, PR, and influencer marketing).
  • Maintain consistent brand identity, communication, and visual standards across all outlets.
  • Plan and execute product launches, seasonal campaigns, and menu promotions.
  • Manage marketing budgets, ensuring ROI-driven spending.
  • Monitor competitor activities and industry trends to guide strategic decision-making.

Performance Marketing

  • Drive customer acquisition and retention through digital channels and data-driven insights.
  • Coordinate with creative and media agencies to optimize campaign effectiveness.

Team Leadership

  • Lead and mentor a team of sales, marketing, and digital professionals.
  • Build a performance-driven culture with clear KPIs and accountability.
  • Work cross-functionally with operations, HR, finance, and supply chain for aligned business goals.

Key Performance Indicators (KPIs):

  • New customer acquisition and retention rate
  • ROI on marketing campaigns
  • Brand engagement and social media metrics
  • Revenue contribution from partnerships and promotions
  • Dine_in Trends - Sales and Quantity
  • Tracking Channel wise - Sales & Performance in terms of ROI , Traction etc
  • Conduct periodic review of the teams - all channels - DIne_in, HD , Call center
  • Monitor performance of Call center & Drive Inbound sales
  • Monitor Corporate sales and Bulk orders with customized offerings
  • Draw plans for Customer engagement across all channels
  • Drive Brand visiblity in the outlets
  • Address Compliants of Customers across the channels and timely resolution
  • Monitor channel wise profitablity
  • Draw and Implement special initiatives during festival times

Qualifications & Experience:

  • Bachelor's or Master's degree in Marketing, Business Administration, or Hospitality Management.
  • 8–15 years of experience in sales and marketing, preferably in the F&B / QSR / hospitality industry.
  • Proven experience managing multi-outlet or multi-brand operations (20+ locations).
  • Strong understanding of consumer behavior, restaurant marketing, and digital platforms.
  • Excellent leadership, communication, and analytical skills.

Desired Attributes:

  • Strategic thinker with hands-on execution capability.
  • Strong network in the food industry, media, and partnerships.
  • Passion for food, hospitality, and customer experience.
  • Data-driven decision-maker with a creative mindset

Call to

Job Type: Full-time

Pay: ₹85, ₹100,000.00 per month

Benefits:

  • Flexible schedule
  • Food provided
  • Health insurance
  • Life insurance
  • Paid sick time
  • Provident Fund

Work Location: In person

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