Marketing Manager

14 hours ago

Banjara Hills, Telangana, India Natural Power Asia Pvt. Ltd. Full time

Job Summary:

The Marketing Manager will be responsible for planning and executing marketing strategies to generate qualified leads, strengthen brand presence, and support sales growth for solar EPC rooftop and ground-mounted projects.

Key Responsibilities:Marketing Strategy & Planning:

  • Develop and implement marketing strategies for residential, commercial, and industrial solar EPC projects.
  • Plan annual and monthly marketing budgets and campaigns.
  • Align marketing activities with sales targets and business goals.

Lead Generation & Digital Marketing:

  • Drive lead generation through digital platforms (Google Ads, social media, SEO, WhatsApp, email campaigns).
  • Manage website content, landing pages, and online inquiries.
  • Monitor and improve lead quality and conversion rates.

Branding & Promotions:

  • Build and maintain company brand identity across all platforms.
  • Design and execute marketing materials (brochures, presentations, hoardings, site boards).
  • Coordinate exhibitions, roadshows, and promotional events.

Market Research & Analysis:

  • Study market trends, competitor activities, and government solar policies/subsidies.
  • Identify new customer segments and marketing opportunities.

Team & Coordination:

  • Manage and guide marketing executives, digital agencies, and vendors.
  • Coordinate with sales and technical teams for campaign support and project promotions.
  • Track campaign performance and prepare MIS and ROI reports for management.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 4–7 years of experience in marketing (solar/renewable energy preferred).

Skills Required:

  • Strategic marketing & campaign planning
  • Digital marketing & lead generation
  • Branding & communication skills
  • Market analysis & reporting
  • Vendor & agency management
  • Strong presentation & coordination skills

Job Types: Full-time, Permanent

Pay: ₹25, ₹50,668.12 per month

Benefits:

  • Cell phone reimbursement

Work Location: In person

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