Senior Marketing Manager_Bangalore

2 days ago


Bengaluru, Karnataka, India Ingeniumnext Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Your Role in Our Story

As a Senior Marketing Manager, you'll own content creation across formats and distribution across

channels to drive growth

Key Responsibilities

Campaigns & Growth

● Build and execute multi-channel marketing campaigns to generate leads and build brand

authority.

● Write as well as partner with the content team to amplify blogs, videos, and webinars

through social, email, and paid.

● Run growth experiments (landing pages, lead magnets, retargeting campaigns) and optimize

content for conversions.

Events & Webinars

● Own the strategy and execution of illumine webinars and demo days — from promotions to

attendee engagement.

● Plan & execute participation in industry expos, conferences, and workshops.

● Repurpose event/webinar content into scalable assets (snippets, reels, carousels, case

studies).

Analytics & Reporting

● Track key marketing metrics (MQLs, webinar sign-ups, CTR, CAC).

● Build monthly dashboards for leadership on campaign, community, and social media

performance.

● Continuously refine strategy based on data.

Key Requirements

● 5–8 years of experience in B2B SaaS marketing.

● Strong background in campaigns, demand generation, events and content marketing

● Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or similar).

● Analytical mindset with experience in setting up dashboards & KPIs.

● Excellent project management skills — able to handle multiple campaigns/events.

● A growth-driven mindset: eager to experiment, test, and scale what works.

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