Senior Marketing Manager_Bangalore
2 days ago
Your Role in Our Story
As a Senior Marketing Manager, you'll own content creation across formats and distribution across
channels to drive growth
Key Responsibilities
Campaigns & Growth
● Build and execute multi-channel marketing campaigns to generate leads and build brand
authority.
● Write as well as partner with the content team to amplify blogs, videos, and webinars
through social, email, and paid.
● Run growth experiments (landing pages, lead magnets, retargeting campaigns) and optimize
content for conversions.
Events & Webinars
● Own the strategy and execution of illumine webinars and demo days — from promotions to
attendee engagement.
● Plan & execute participation in industry expos, conferences, and workshops.
● Repurpose event/webinar content into scalable assets (snippets, reels, carousels, case
studies).
Analytics & Reporting
● Track key marketing metrics (MQLs, webinar sign-ups, CTR, CAC).
● Build monthly dashboards for leadership on campaign, community, and social media
performance.
● Continuously refine strategy based on data.
Key Requirements
● 5–8 years of experience in B2B SaaS marketing.
● Strong background in campaigns, demand generation, events and content marketing
● Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or similar).
● Analytical mindset with experience in setting up dashboards & KPIs.
● Excellent project management skills — able to handle multiple campaigns/events.
● A growth-driven mindset: eager to experiment, test, and scale what works.
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