Senior Marketing Analyst

4 days ago

Bengaluru, Karnataka, India Maino Full time ₹ 12,00,000 - ₹ 24,00,000 per year

About the Role

We're looking for a data-driven and curious Senior Marketing Analyst to join our Growth team. You'll play a critical role in analyzing campaign performance, automating reports, and providing insights that drive decision-making across marketing platforms.

If you're someone who enjoys digging into data, automating dashboards, and translating metrics into marketing actionable, we'd love to hear from you.

Key Responsibilities

Analyze performance across digital marketing platforms (Meta Ads, Google Ads, Bing, etc.)

Build and maintain automated dashboards using SQL, Python, and Google Sheets

Track KPIs like CAC, ROAS, CTR, CPI, etc., and identify optimization opportunities

Collaborate with performance marketing, creative, and product teams to test and improve campaigns

Design A/B tests, segment audiences, and extract actionable insights from large datasets

Assist with attribution modeling and spend forecasting

Own weekly and monthly reporting to leadership

Requirements

  • Strong understanding of digital marketing platforms: Meta Ads, Google Ads, UAC, YouTube, DV360, etc.
  • Hands-on experience with Mobile Measurement Partners (AppsFlyer, Branch, etc.) and tools like Firebase/GA4
  • Experience in analyzing acquisition funnels, retention cohorts, and campaign attribution
  • Working knowledge of SQL (BigQuery, MySQL) for data querying and analysis
  • Basic Python skills for data automation and visualization (Pandas, Matplotlib preferred)
  • Advanced skills in Google Sheets (formulas, pivots; App Script is a plus)
  • Strong communication skills and a business-first mindset when analyzing marketing metrics
  • Ability to work cross-functionally with marketing, product, and engineering teams Bonus Points
  • Experience with Looker Studio, Tableau, or other BI tools
  • Experience with marketing APIs (Google Ads API, Meta Ads API)
  • Prior work in a high-growth or D2C/startup environment

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