
Lead - Sales Training (Direct Distribution)
6 days ago
Company Description:Bharti AXA Life Insurance is a leading life insurance provider in India, offering value-for-money life insurance and savings solutions. Established in 2006, we are a wholly owned subsidiary of Bharti Life Ventures Private Limited, a prominent business group in India. With over 200 branches across India, we ensure accessibility and convenience for our customers.
Recognized as a Great Place to
Work for four consecutive years, we foster a positive work environment. Job Description:To design, implement, and continuously enhance training and coaching initiatives for the Direct Distribution Channel's frontline sales team & Managers, driving productivity, capability building, and sales effectiveness aligned with the organization's growth objectives. Location- Mumbai, IndiaDesignation- Lead - Sales Training (Direct Distribution)Key Responsibilities:1) Training Strategy & Execution:
- Develop and execute annual training strategy for the Direct Channel aligned to business goals.
- Identify learning needs through field diagnostics, productivity data analysis, and leadership feedback.
- Create differentiated learning journeys for new joiners and experienced front line sales team (FAs).2) Coaching and Capability Building:
- Drive a culture of field coaching and on-the-job learning across the Direct Channel.
- Equip Training Managers with coaching frameworks to build field readiness and selling effectiveness.
- Personally lead train-the-trainer sessions to ensure effective knowledge dissemination.3) New Hire Training & Onboarding:
- Build and deliver an intensive induction program to fast-track productivity of new hires.
- Design days action learning plans for new FAs.
- Track time-to-productivity metrics and continuously improve onboarding effectiveness and drive early success and probation completion and retention.4) Sales Productivity Enhancement:
- Link training initiatives to key sales KPIs such as lead generation, conversion, productivity per FA, Probation completion and persistency.
- Create intervention programs for underperformers and fast-tracking programs for top performers.5) Content Design and Digital Learning:
- Collaborate with internal and external experts to design high-impact, practical sales training content (offline and digital).
- Drive adoption of e-learning, microlearning, and gamification-based modules.6) Stakeholder Engagement:
- Partner closely with Direct Sales Leadership, HR, and Product teams to align training to business needs.
- Share regular training impact dashboards and insights with leadership.7) Team Leadership:
- Lead, coach, and develop a high-performing team of 8 Training Managers.
Qualifications & Experience:
- Graduate/Postgraduate (MBA preferred).
- 10–15 years of experience, with minimum 5 years in life insurance sales training (Direct Channel experience preferred).
- Proven experience in managing a multi-location training team.
- Exposure to coaching methodologies and field sales enablement.
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