Admission & Marketing Manager

2 weeks ago

Dehra Dūn, Uttarakhand, India DBS Global University Full time ₹ 4,80,000 per year

Locations: Looking for Managers in Bihar, UP, Delhi & West Bengal locations.

Key Responsibilities

Admissions Management

  • Plan, implement, and oversee the complete admission cycle including lead generation, counseling, application processing, selection, and enrollment.
  • Monitor daily inquiries, conversions, and admission funnel performance.
  • Train and guide admission counselors to ensure consistent and effective communication with students and parents.
  • Maintain and update admission policies in compliance with UGC/AICTE/NEP guidelines.

Marketing & Branding

  • Develop and execute marketing strategies (digital, offline, and PR) to promote the university's programs and brand.
  • Collaborate with creative teams for campaigns, brochures, videos, and admission collaterals.
  • Manage social media presence, SEO, paid ads, and content marketing campaigns for student recruitment.
  • Design and execute promotional events, education fairs, campus tours, and webinars.

Outreach & Relationship Management

  • Build partnerships with schools, coaching centers, career counselors, and education consultants.
  • Represent the university in national and international education fairs.
  • Organize open houses, school visits, alumni interactions, and corporate tie-ups for brand visibility.

Data & Reporting

  • Use CRM/ERP systems to track leads, applications, and conversions.
  • Generate reports on admission trends, ROI on marketing campaigns, and enrollment outcomes.
  • Provide insights for continuous improvement in marketing and admission strategies.

Qualifications & Experience

  • Master's degree in Management, Marketing, or Education.
  • 5–10 years of experience in admissions, marketing, or student recruitment (preferably in higher education).
  • Proven experience in digital marketing and lead generation.
  • Strong communication, presentation, and interpersonal skills.
  • Ability to manage teams, budgets, and deadlines effectively.

Job Type: Full-time

Pay: From ₹40,000.00 per month

Work Location: In person

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