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Digital Marketing Manager
2 weeks ago
Digital Marketing Manager
Institution: Shivalik College of Engineering, Dehradun
Shivalik College of Engineering (SCE) is seeking a dynamic and strategic Digital Marketing Manager to lead and enhance our digital presence, brand visibility, and marketing initiatives. This role requires a creative, data-driven, and results-oriented professional who can combine marketing expertise with leadership skills to drive student engagement, brand awareness, and institutional growth.
Roles & Responsibilities
As Digital Marketing Manager:
- Develop, implement, and manage comprehensive digital marketing strategies across channels including SEO, SEM, social media, email marketing, content marketing, and paid campaigns.
- Lead digital campaigns to drive admissions, outreach, and brand visibility for SCE.
- Analyze marketing metrics, generate insights, and optimize campaigns to maximize ROI and engagement.
- Collaborate with faculty, departments, and external agencies to create engaging content, videos, and promotional materials.
- Manage the college website, social media handles, and other digital platforms ensuring consistent branding and messaging.
- Oversee digital marketing budgets, timelines, and vendor partnerships.
- Stay updated with digital trends, emerging platforms, and best practices to maintain a competitive edge.
Qualifications & Eligibility
- Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Minimum 7–10 years of experience in digital marketing, preferably in education, corporate, or agency environments.
- Proven expertise in digital marketing tools, analytics, SEO/SEM, social media platforms, and CRM systems.
- Strong project management, strategic thinking, and leadership abilities.
- Excellent communication, networking, and collaboration skills with internal and external stakeholders.
Desired Skills & Attributes
- Data-driven and results-oriented mindset with a focus on measurable outcomes.
- Creativity in designing campaigns that engage diverse audiences, including students, parents, and industry partners.
- Ability to lead and inspire a team of marketing professionals.
- Adaptability and proactive approach in a fast-paced, evolving digital landscape.
- Integrity, professionalism, and alignment with institutional values.
Why Join Shivalik College of Engineering?
- Be part of one of Uttarakhand's most reputed engineering institutions with a strong focus on innovation and excellence.
- Lead impactful marketing initiatives that shape the college's brand and student outreach.
- Work in a collaborative and dynamic environment with opportunities for professional growth.
- Contribute to building the next generation of engineers and thought leaders.
Application Process
Interested candidates may apply with their updated resume:
Email:
WhatsApp/Contact:
Job Type: Full-time, Permanent
Work Location: On-campus (Dehradun)
Job Type: Full-time
Pay: ₹30, ₹80,000.00 per month
Work Location: In person
