Digital Marketing Executive

2 days ago

Dehra Dūn, Uttarakhand, India Fatpos Global Private Limited Full time ₹ 1,20,000 - ₹ 3,60,000 per year

Job description

We are seeking a highly motivated and skilled Digital Marketing Executive to join our market research company. As a Digital Marketing Executive, you will play a key role in developing and implementing digital marketing strategies to promote our company's services, enhance brand visibility, and generate leads. You will be responsible for managing various digital channels, analyzing campaign performance, and implementing optimization techniques to drive online engagement and conversions.

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive customer acquisition.
  • Manage and optimize digital advertising campaigns across various platforms such as Google Ads, social media platforms, email marketing, and content marketing.
  • Conduct market research to identify target audiences, industry trends, and competitor analysis to refine marketing strategies.
  • Utilize search engine optimization (SEO) techniques to improve organic search rankings and increase website traffic.
  • Create engaging and relevant content for website, social media platforms, blogs, and other digital channels.
  • Monitor and analyze website and social media analytics to measure campaign performance, identify trends, and suggest improvements.
  • Collaborate with the marketing team to develop creative digital marketing campaigns and initiatives.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices and propose innovative ideas to enhance digital marketing efforts.
  • Identify opportunities for partnerships and collaborations to expand the company's reach and visibility.
  • Track and report on key performance indicators (KPIs) and provide regular progress reports to the management team.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field. Proven work experience as a Digital Marketing Executive or similar role.
  • In-depth knowledge of digital marketing channels, including SEO, PPC advertising, social media, email marketing, and content marketing.
  • Experience with digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, and email marketing software.
  • Strong analytical skills and the ability to interpret data to make data-driven decisions. Excellent written and verbal communication skills.
  • Creative thinking and the ability to generate innovative ideas for marketing campaigns.
  • Strong project management and organizational skills, with the ability to multitask and meet deadlines.
  • Knowledge of market research methodologies and techniques is a plus. Certification in digital marketing or related fields is desirable.

Job Types: Full-time, Fresher, Internship

Pay: ₹15, ₹25,000.00 per month

Work Location: In person

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