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Performance Marketing Manager- Consumer Brands
2 weeks ago
Toffee Coffee Roasters was founded by two coffee enthusiasts who wanted to provide freshly roasted, responsibly sourced beans to their guests. The company prides itself on serving only the finest coffee less than 48 hours out of the roaster, ensuring peak flavor for its customers. Toffee Coffee Roasters is now a D2C Coffee brand (200,000+ Coffee Lovers+) serving Single Origins, Speciality Blends, Cold Brews and Hot Brews, Speciality instant and Filter Coffee from the finest coffee regions of the world. TCR also appeared on Shark Tank India and got a deal from Ritesh Agarwal.
Note: This is a full-time, in-office role based in Jigani, Bangalore. We are looking for candidates from Bangalore with 1–2 years of experience to join our team.
We are looking for a data driven, creative and highly analytical Performance Marketing Manager to lead our digital growth initiatives. You will be responsible for planning, executing and optimizing paid marketing campaigns across digital platforms to drive customer acquisition, retention and revenue growth.
Responsibilities
- Plan, launch and manage performance marketing campaigns across Meta, Ecommerce & QuickCommerce.
- Define and execute the marketing and communication activities according to the marketing plan
- Track, analyse and report campaign performance daily, weekly and monthly and Optimise campaigns for ROAS, CAC, CTR, CPA and AOV
- Drive new customer acquisition and optimise repeat purchase behaviour
Requirements
- 1 to 3 years of experience in performance marketing for a consumer brand, D2C brand or agency
- Strong understanding of paid media channels, attribution and analytics
- Hands on experience running large scale campaigns on Meta and Google
- Excellent Excel skills
- Strong communication and problem solving abilities
- Ability to work in a fast paced, high growth environment
