Brand Strategy Manager
5 days ago
Key Responsibilities:
- Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas.
- Partner closely with creative teams to ensure strategic alignment and conceptual excellence.
- Decode audience behavior, cultural trends, and category insights to build compelling narratives and brand stories.
- Craft brand and communication strategies, campaign architecture, and go-to-market approaches.
- Evaluate creative work for strategic integrity and effectiveness before it reaches the client.
- Collaborate across internal teams to create integrated brand experiences.
- Present strategic recommendations and creative narratives with clarity and conviction to clients and internal stakeholders.
- Mentor and guide junior strategists and team members.
- Track performance and effectiveness of campaigns, providing actionable insights for optimization.
What You'll Bring:
- 5–8 years of experience in strategic planning, creative strategy, or brand strategy (preferably in advertising, digital, or content agencies).
- Strong understanding of brand positioning, consumer insighting, and communication frameworks.
- Ability to translate complex business challenges into simple, inspiring creative directions.
- Passion for creativity, culture, and storytelling across mediums — digital, social, film, and beyond.
- Confident communicator and persuasive presenter.
- A curious mind always exploring new ideas, trends, and technologies shaping consumer behavior.
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