Paid Media Specialist
3 days ago
Key Responsibilities:
Strategy & Planning:
- Develop and execute performance-driven paid media strategies aligned with business goals.
- Conduct audience research, competitor benchmarking, and funnel mapping to guide targeting and messaging.
- Forecast budgets, ROI, and performance metrics for upcoming campaigns.
Campaign Management:
- Launch and manage campaigns on:
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook & Instagram – Lead Gen, Conversion, App Install)
- Twitter/X Ads (Engagement, Follower Growth, Website Clicks)
- Coordinate with the creative and content team to develop high-performing ad creatives and copy.
Optimization & Performance Tracking:
- Continuously monitor campaign performance and optimize for CPC, CTR, CPL, ROAS, and CAC.
- Run A/B tests on creatives, placements, audience sets, and landing pages.
- Ensure proper conversion tracking (Google Tag Manager, Facebook Pixel, GA4, etc.).
Reporting & Analysis:
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with analytics and product teams to improve campaign attribution and user journeys.
- Present campaign performance and growth ideas to leadership.
Skills:
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook & Instagram – Lead Gen, Conversion, App Install)
- Twitter/X Ads (Website Clicks, Followers, Engagement)
- Deep understanding of marketing funnels, CAC, ROAS, CPL, and LTV.
- Strong ability to optimize campaigns for performance metrics.
- Proficient in Google Analytics (GA4), Facebook Pixel, UTM tracking.
- Familiarity with Google Tag Manager and event-based conversion tracking.
- Ability to set up, test, and scale campaigns independently.
- Daily optimization mindset (A/B testing, budget reallocation, audience refinement).
Job Type: Full-time
Pay: ₹300, ₹600,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
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