Digital Marketing Specialist

4 days ago

Salt Lake Kolkata West Bengal, India Sunflower Trip private limited Full time ₹ 10,000 - ₹ 16,000 per year

About Us

We are a growing company passionate about creativity, innovation, and impactful marketing. We're looking for a highly creative and results-driven Digital Marketing Specialist to manage and grow our online presence, execute engaging campaigns, and drive measurable results.

Key Responsibilities

  • Plan, create, and post engaging Reels, Stories, and Posts across Instagram, Facebook, and other social media platforms.
  • Manage Social Media Marketing (SMM) and Social Media Management across multiple channels along with EMAIL marketing.
  • Run paid ad campaigns on platforms like Facebook Ads, Instagram Ads, and Google Ads.
  • Develop and execute SEO strategies to improve organic rankings and website traffic.
  • Track, analyze, and report campaign performance using analytics tools.
  • Research industry trends and competitor activities to create innovative content ideas.
  • Collaborate with designers, content writers, and the marketing team to produce high-quality creatives.
  • Stay updated on platform algorithms, advertising policies, and new marketing tools.

Required Skills & Qualifications

  • Proven experience in SEO, SMM, and Social Media Management.
  • Strong ability to create and post engaging Reels quickly with creativity and attention to detail.
  • Hands-on experience running paid ad campaigns and optimizing them for ROI.
  • Proficiency with tools like Canva, VN, CapCut or other editing platforms.
  • Knowledge of Google Analytics, Facebook Ads Manager, Instagram Insights, and similar tools.
  • Strong written and verbal communication skills.
  • Ability to work in a fast-paced environment and meet deadlines.

Preferred Skills (Good to have)

  • Basic knowledge of email marketing (Mailchimp, Sendinblue, etc.).
  • Experience with content scheduling tools like Buffer, Hootsuite, or Later.
  • Familiarity with basic video editing for short-form content.

What We Offer

  • Competitive salary based on experience.
  • A creative, growth-oriented work environment.
  • Opportunities for professional development and skill enhancement.
  • Flexible work setup.

How to Apply

Send your resume, portfolio, and examples of Reels/posts you've created to with the subject line: Digital Marketing Specialist Application – [Your Name].

Job Types: Full-time, Fresher, Internship

Pay: ₹10, ₹16,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Paid sick time
  • Paid time off
  • Work from home

Work Location: In person

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