Digital Marketing Specialist
1 day ago
Digital Marketing
Location: Kolkata (Candidate preffered who are currently in or around west Bengal)
Job Summary
We are seeking a skilled and motivated SEO & Digital Marketing Executive to develop and implement strategies that increase website traffic, improve search engine rankings, and enhance brand visibility. The ideal candidate will have a strong understanding of SEO, digital marketing tools, and analytics to drive measurable results.
Key Responsibilities:
- SEO Strategy & Implementation
- Conduct keyword research to guide content strategies.
- Optimize website content, meta tags, and structure for search engine rankings.
- Monitor and analyze website performance using tools like Google Analytics and Search Console.
- Content Marketing
- Collaborate with the content team to produce high-quality, SEO-friendly content.
- Ensure consistent brand messaging across all digital platforms.
- Digital Marketing Campaigns
- Plan, execute, and optimize paid campaigns on platforms like Google Ads, Facebook, and LinkedIn.
- Manage retargeting and display advertising efforts.
- Performance Analysis
- Generate performance reports with actionable insights.
- Track and measure KPIs, including traffic, leads, and conversion rates.
- Stay Updated
- Keep up with the latest SEO and digital marketing trends.
- Suggest improvements based on industry developments.
Requirements:
- Proven experience in SEO and digital marketing.
- Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and social media platforms.
- Strong analytical and problem-solving skills.
- Excellent communication and project management abilities.
- [Optional] Certification in SEO or Digital Marketing is a plus.
Preferred Skills:
- Knowledge of HTML/CSS.
- Experience with email marketing tools.
- Understanding of UX/UI best practices.
Perks & Benefits:
l Permanent Job role
l 5 days in a week
l Bonus, PF & ESIC
l On time salary
l Career growth
Job Type: Full-time
Pay: ₹300, ₹384,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Experience:
- SEO: 3 years (Preferred)
- PPC Campaign Management: 3 years (Preferred)
- Email marketing: 3 years (Preferred)
- Social media marketing: 3 years (Preferred)
Work Location: In person
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