Digital Marketing Specialist

1 day ago

Salt Lake Kolkata West Bengal, India Elvira Infotech Private Limited Full time ₹ 3,00,000 - ₹ 3,84,000 per year

Digital Marketing

Location: Kolkata (Candidate preffered who are currently in or around west Bengal)

Job Summary

We are seeking a skilled and motivated SEO & Digital Marketing Executive to develop and implement strategies that increase website traffic, improve search engine rankings, and enhance brand visibility. The ideal candidate will have a strong understanding of SEO, digital marketing tools, and analytics to drive measurable results.

Key Responsibilities:

  • SEO Strategy & Implementation
  • Conduct keyword research to guide content strategies.
  • Optimize website content, meta tags, and structure for search engine rankings.
  • Monitor and analyze website performance using tools like Google Analytics and Search Console.
  • Content Marketing
  • Collaborate with the content team to produce high-quality, SEO-friendly content.
  • Ensure consistent brand messaging across all digital platforms.
  • Digital Marketing Campaigns
  • Plan, execute, and optimize paid campaigns on platforms like Google Ads, Facebook, and LinkedIn.
  • Manage retargeting and display advertising efforts.
  • Performance Analysis
  • Generate performance reports with actionable insights.
  • Track and measure KPIs, including traffic, leads, and conversion rates.
  • Stay Updated
  • Keep up with the latest SEO and digital marketing trends.
  • Suggest improvements based on industry developments.

Requirements:

  • Proven experience in SEO and digital marketing.
  • Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and social media platforms.
  • Strong analytical and problem-solving skills.
  • Excellent communication and project management abilities.
  • [Optional] Certification in SEO or Digital Marketing is a plus.

Preferred Skills:

  • Knowledge of HTML/CSS.
  • Experience with email marketing tools.
  • Understanding of UX/UI best practices.

Perks & Benefits:

l Permanent Job role

l 5 days in a week

l Bonus, PF & ESIC

l On time salary

l Career growth

Job Type: Full-time

Pay: ₹300, ₹384,000.00 per year

Benefits:

  • Health insurance
  • Leave encashment
  • Paid sick time
  • Paid time off
  • Provident Fund

Experience:

  • SEO: 3 years (Preferred)
  • PPC Campaign Management: 3 years (Preferred)
  • Email marketing: 3 years (Preferred)
  • Social media marketing: 3 years (Preferred)

Work Location: In person

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