Digital Marketing Specialist

1 week ago

Salt Lake Kolkata West Bengal, India Giftlaya Full time ₹ 1,80,000 - ₹ 3,00,000 per year

As a Digital Marketing Manager at Giftlaya, you'll be responsible for developing, executing, and optimizing our online marketing strategies across social media, search engines, and paid campaigns. You'll manage performance ads, organic growth, and overall brand visibility to drive traffic, engagement, and sales.

Key Responsibilities

  • Plan and execute digital marketing campaigns across Facebook, Instagram, Google Ads, and YouTube.
  • Optimize campaigns to achieve the best ROI and reduce CPL/CAC.
  • Manage social media strategy, content calendar, and brand presence across all major platforms.
  • Analyze campaign performance and prepare weekly/monthly reports using analytics tools (Google Analytics, Meta Ads Manager, etc.).
  • Work closely with the design and SEO teams to ensure consistent messaging and optimized landing pages.
  • Conduct keyword research and competitor analysis for paid and organic growth.
  • Monitor trends in digital marketing and implement new strategies to stay ahead of the competition.
  • Handle retargeting, remarketing, and conversion optimization strategies.

Required Skills & Qualifications

  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • 3–5 years of hands-on experience in running Facebook Ads, Google Ads, and managing social media campaigns.
  • Strong understanding of performance marketing, analytics, and digital funnels.
  • Experience in e-commerce or online service-based platforms preferred.
  • Excellent communication, analytical, and creative thinking skills.

Perks & Benefits

  • Opportunity to work with one of India's fastest-growing gifting brands.
  • Creative and performance-driven work culture.
  • Salary based on experience and performance.
  • Growth and leadership opportunities as we scale across India and the UAE.

Job Types: Full-time, Permanent

Pay: ₹18, ₹25,000.00 per month

Benefits:

  • Paid sick time

Work Location: In person

  • Digital Marketing Specialist

    5 days ago

    Salt Lake, Kolkata, West Bengal, India Mignonee PinkPaws Petcare Pvt Ltd Full time ₹ 2,40,000 - ₹ 4,80,000 per year

    Company Profile – Mignonee Petcare Pvt. Ltd.(Brand- "Pink Paws")"Pink Paws" is a renowned pet retail chain in Eastern India, committed to enhancing the lives of pets and their families. With a strong presence and trusted reputation in the pet care industry, "Pink Paws" offers a wide range of premium products and services including pet food, accessories,...

  • Digital Marketing Specialist

    7 days ago

    Salt Lake, Kolkata, West Bengal, India Elvira Infotech Private Limited Full time ₹ 3,00,000 - ₹ 3,84,000 per year

    Digital MarketingLocation: Kolkata (Candidate preffered who are currently in or around west Bengal)Job SummaryWe are seeking a skilled and motivated SEO & Digital Marketing Executive to develop and implement strategies that increase website traffic, improve search engine rankings, and enhance brand visibility. The ideal candidate will have a strong...

  • Hiring Freshers for Digital Marketing

    1 week ago

    Salt Lake, Kolkata, West Bengal, India Skybound Digital Pvt Ltd Full time

    1. You will be required to perform SEO tasks given by your team leader. 2. Assist in social media posting on platforms. 3. Handle Branding & other Digital Marketing Tasks Who can apply; 1. People willing to learn & work in Digital Marketing 2. People who are quick learners 3. People with good communication field and interested in Digital Marketing can...

  • Digital Marketing Specialist

    2 weeks ago

    Salt Lake, Kolkata, West Bengal, India Altis Infonet Pvt Ltd Full time

    Develop and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedInManage social media accounts, including content creation, scheduling, and engagementMonitor and analyze website traffic using tools like Google Analytics and Search ConsoleAssist in SEO strategies including on-page and off-page...

  • Digital Marketing Specialist

    2 days ago

    Kasba, Kolkata, West Bengal, India Advitya Healthcare Pvt Ltd Full time ₹ 60,000 - ₹ 1,20,000 per year

    Position: Digital Marketing SpecialistLocation: Kolkata, West BengalCompany: Advitya HealthcaresJob Description:Advitya Healthcares is looking for a dynamic and creative Digital Marketing Specialist to plan, implement, and manage online marketing campaigns that promote our healthcare services. The ideal candidate will have hands-on experience in digital...

  • Digital Marketing Specialist

    2 weeks ago

    Kolkata metropolitan area, West Bengal, India 12 Trips Full time ₹ 1,80,000 - ₹ 2,40,000 per year

    Company Description12 Tripsis more than a travel agency—it's your gateway to journeys that resonate.Led by Young Founders, We craft personalized adventures that reflect who you are, where you want to go, and how you want to experience the world. From planning to the moment you return, we're with you every step. Our dedication ensures memorable and unique...

  • Digital Marketing Trainer

    3 days ago

    Kalighat, Kolkata, West Bengal, India Academy of Digital Marketing Full time

    **Qualification**: Graduate **Experience Required**: Minimum 2 years in this related field **Skill Required**: - Core knowledge in the field of Digital Marketing - Advanced research skills - Must be fluent in English(write, read and speak) - Adaptability skills - Enthusiasm for lifelong learning - Learning Management System - Be Tech Savvy - Be...

  • Digital Marketing Expert

    4 days ago

    Salt Lake, Kolkata, West Bengal, India SMTK DIGITAL Full time

    We're looking for a passionate marketing intern to join our dynamic team! In this role, you'll gain experience in a variety of marketing fields, including: - **Graphic Design**: Create eye-catching visuals for social media, presentations, and other marketing materials. - **Google Ads & Facebook Ads**: Craft compelling ad campaigns to reach our target...

  • Digital Marketing Specialist

    1 week ago

    west bengal, India Mignonee PinkPaws Petcare Pvt Ltd Full time

    Company Profile – Mignonee Petcare Pvt. Ltd.(Brand- "Pink Paws")"Pink Paws" is a renowned pet retail chain in Eastern India, committed to enhancing the lives of pets and their families. With a strong presence and trusted reputation in the pet care industry, "Pink Paws" offers a wide range of premium products and services including pet food, accessories,...

  • Digital Marketer

    2 weeks ago

    Salt Lake, Kolkata, West Bengal, India Pixel Studios Pvt Ltd Full time

    Pixel Studios is on the lookout for a passionate and results-driven **Digital Marketer** to join our fast-growing, tech-savvy team. If you’re someone who thrives on creativity, data-driven strategies, and is eager to learn in a collaborative environment, this opportunity is for you! **Role & Responsibilities**: - Work closely with the content and design...