Senior Marketing Manager

2 days ago

Mumbai Metropolitan Region, India Contract Manufacturing & Private Label (CMPL) Expo Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company Description:

CMPL Expo is Asia's largest platform for private label and contract manufacturing in the FMCG space — connecting brand owners, manufacturers, and retailers. We host high-impact B2B trade shows and buyer-seller meeting formats that drive real business outcomes.

We're now expanding our marketing team and are looking for a 
Senior Marketing Manager
 who will lead the strategy, execution, and performance of marketing campaigns for our flagship exhibitions and related events.

Role Description:

As Senior Marketing Manager, you'll be responsible for building brand visibility, driving exhibitor and visitor acquisition, and enhancing the overall event experience through data-driven and creative marketing strategies.

Key Responsibilities

:

  • Develop and execute 360° marketing campaigns
     across digital, social, PR, and partnerships to promote CMPL Expo and related events.
  • Lead exhibitor and visitor marketing initiatives
     — including B2B email automation, lead generation, and content marketing.
  • Oversee brand communication
     — website, digital ads, brochures, videos, and event creatives in collaboration with internal and external design teams.
  • Plan and manage marketing budgets
     and ensure strong ROI across all channels.
  • Build and manage strategic partnerships
     with media houses, trade associations, and influencers.
  • Work closely with sales and operations teams
     to align campaigns with business goals.
  • Analyze performance metrics
     to optimize campaign effectiveness and event outcomes.

Qualifications

  • 3–5 years of experience in 
    B2B event marketing
    , exhibitions, or brand marketing (FMCG/retail sector exposure preferred).
  • Strong understanding of 
    digital and performance marketing tools
     (Meta, LinkedIn, Google Ads, CRM, and automation).
  • Excellent copywriting and creative briefing skills.
  • Experience in 
    content and community marketing
     for professional audiences.
  • A strategic thinker with hands-on execution capabilities.
  • Proficiency in Digital Marketing, Content Marketing, and Social Media Strategies.
  • Strong skills in Data Analysis, Performance Metrics, and Market Research.
  • Experience in working with B2B platforms or industry expos is preferred.
  • Creative problem-solving skills with a detail-oriented mindset.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Ability to thrive in a dynamic, fast-paced environment.

Why Join Us:

  • Be part of 
    India's leading platform shaping the future of FMCG innovation
    .
  • Work on fast-evolving projects including 
    international buyer programs, digital platforms, and new event formats
    .
  • A collaborative and entrepreneurial team culture with growth opportunities.

To Apply:

Send your resume and portfolio to 

with the subject line 
"Senior Marketing Manager – CMPL Expo"

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