Performance Marketing Expert

1 day ago

Pune, Maharashtra, India Brands Jar Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We're looking for a
Performance Marketing Expert
who lives and breathes digital advertising.

Someone who knows how to scale brands profitably across
Google, Meta, and Amazon
, understands
data and psychology
, and can build performance systems that convert browsers into buyers.

You'll lead paid marketing strategy and execution end-to-end — from running campaigns to analysing performance, improving landing pages, and turning insights into growth.

What You'll Do

  • Own campaigns
    across
    Meta (Instagram, Facebook, WhatsApp, Threads)
    and
    Google (Search, YouTube, Display, Performance Max)
    .
  • Plan and execute
    Amazon Ads
    — keyword research, sponsored products, ACoS optimisation, and brand analytics.
  • Build
    full-funnel strategies
    to acquire, convert, and retain customers.
  • Analyse data, optimise performance, and report on ROI, ROAS, CAC, and other key metrics.
  • Set up and manage
    tracking
    through GA4, Google Tag Manager, Meta Pixel, CAPI, and UTM parameters.
  • Collaborate with creative and content teams to build high-performing ad copies, visuals, and landing pages.
  • Run
    A/B tests
    on creatives, audiences, and offers to find winning combinations.
  • Optimise
    e-commerce funnels
    — from product page to checkout — for better conversions.
  • Create and maintain
    dashboards
    and reports for clients.
  • Keep up with the latest tools, policies, and trends in performance marketing.

You Should Have

  • Strong hands-on experience running campaigns on
    Meta Ads, Google Ads, and Amazon Ads
    .
  • Deep understanding of
    e-commerce and D2C brands
    .
  • Knowledge of
    buyer psychology
    , ad copywriting, and creative direction.
  • Working knowledge of
    analytics tools
    (GA4, Looker Studio, Meta Reports, Sheets).
  • Experience in
    tracking and attribution
    — pixels, CAPI, conversion tracking, and events.
  • A data-driven mindset with a focus on results and efficiency.
  • The ability to build, optimise, and scale campaigns from scratch.
  • Good communication skills — you'll explain data and insights clearly to founders and brand managers.
  • Experience with
    Shopify
    ,
    Amazon Seller Central
    , or
    Marketplace Ads
    .
  • Familiarity with
    SEO, email marketing, and retargeting flows
    .
  • Previous agency experience managing multiple clients.
  • Strong grasp of creative testing frameworks and storytelling in ads

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