Customer Relationship Management Manager

Job Title: Senior CRM Manager – Real Estate

Company Name: JOP International Ltd

Company website:
 

Job Overview:

We are seeking a Senior CRM Manager to oversee our Customer Relationship Management (CRM) strategies and initiatives within the real estate sector. This individual will play a pivotal role in developing and executing CRM campaigns, managing customer databases, and enhancing customer retention strategies to ensure high levels of satisfaction and engagement. The Senior CRM Manager will work closely with sales, marketing, and customer service teams to ensure a seamless customer experience across all touchpoints.

Key Responsibilities:

• CRM Strategy Development:
  Design and implement effective CRM strategies tailored to the real estate industry, with a focus on customer acquisition, retention, and engagement.
• Customer Segmentation:
  Utilize CRM data to segment customers based on behaviour, preferences, and buying patterns to create targeted marketing campaigns and personalized experiences.
• Data Analysis & Reporting:
  Analyse CRM data and metrics to track customer behaviour, identify trends, and provide actionable insights to improve customer engagement and sales performance.
• Lead Management:
  Oversee the management of leads, ensuring they are properly nurtured and followed up with personalized communication through automated workflows and campaigns.
• Collaboration with Sales & Marketing:
  Work closely with sales and marketing teams to align CRM activities with overall business objectives, ensuring campaigns and initiatives are integrated across channels.
• Customer Retention:
  Develop and execute retention programs to increase customer loyalty, reduce churn, and drive repeat business.
• CRM Software Management:
  Manage and optimize the CRM platform, ensuring it is used effectively across the organization to maintain accurate customer records and improve the sales process.
• Customer Insights:
  Use customer feedback and data to create customer personas, improving the overall customer journey and providing more value at each stage of the sales funnel.
• Team Leadership & Training:
  Lead a team of CRM professionals, providing guidance and training to ensure CRM best practices are followed and the team stays up-to-date with industry developments.
• Collaboration with IT:
  Work closely with IT teams to integrate the CRM system with other tools, ensuring seamless data flow across the organization.

Qualifications:

• Education:
  Any graduation
• Experience:
  At least 5+ years of experience in CRM management, with a focus on real estate or customer-focused industries.
• CRM Software Expertise:
  In-depth knowledge and experience with CRM platforms (e.g.).
• Industry Knowledge:
  Understanding of the real estate market, customer behaviours, and sales cycles in the industry.
• Leadership Skills:
  Strong leadership and team management skills, with the ability to inspire and guide a team toward achieving CRM goals.
• Communication Skills:
  Excellent verbal and written communication skills, with the ability to create clear, actionable reports and presentations for stakeholders.
• Project Management:
  Strong organizational and project management skills, with the ability to handle multiple projects simultaneously.

Skills and Competencies:

• Advanced knowledge of CRM systems, automation tools, and email marketing platforms.
• Strong problem-solving and decision-making abilities.
• Proficiency in Microsoft Office Suite and data analysis tools.
• Strong interpersonal skills with the ability to work effectively with different teams and stakeholders.
• High attention to detail and ability to manage complex customer data.
• Excellent customer service orientation with a focus on continuous improvement.