Customer Relationship Management Manager

2 days ago

Rohtak, Haryana, India Imperium HR Solutions Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Key Responsibilities:

  • CRM Strategy Development:
    Design and implement effective CRM strategies tailored to the real estate industry, with a focus on customer acquisition, retention, and engagement.
  • Customer Segmentation:
    Utilize CRM data to segment customers based on behavior, preferences, and buying patterns to create targeted marketing campaigns and personalized experiences.
  • Data Analysis & Reporting:
    Analyze CRM data and metrics to track customer behavior, identify trends, and provide actionable insights to improve customer engagement and sales performance.
  • Lead Management:
    Oversee the management of leads, ensuring they are properly nurtured and followed up with personalized communication through automated workflows and campaigns.
  • Collaboration with Sales & Marketing:
    Work closely with sales and marketing teams to align CRM activities with overall business objectives, ensuring campaigns and initiatives are integrated across channels.
  • Customer Retention:
    Develop and execute retention programs to increase customer loyalty, reduce churn, and drive repeat business.
  • CRM Software Management:
    Manage and optimize the CRM platform, ensuring it is used effectively across the organization to maintain accurate customer records and improve the sales process.
  • Customer Insights:
    Use customer feedback and data to create customer personas, improving the overall customer journey and providing more value at each stage of the sales funnel.
  • Team Leadership & Training:
    Lead a team of CRM professionals, providing guidance and training to ensure CRM best practices are followed and the team stays up-to-date with industry developments.
  • Collaboration with IT:
    Work closely with IT teams to integrate the CRM system with other tools, ensuring seamless data flow across the organization.

Qualifications:

  • Education:
    Any graduation
  • Experience:
    At least 5+ years of experience in CRM management, with a focus on real estate or customer-focused industries.
  • CRM Software Expertise:
    In-depth knowledge and experience with CRM platforms (e.g………).
  • Industry Knowledge:
    Understanding of the real estate market, customer behaviors, and sales cycles in the industry.
  • Leadership Skills:
    Strong leadership and team management skills, with the ability to inspire and guide a team toward achieving CRM goals.
  • Communication Skills:
    Excellent verbal and written communication skills, with the ability to create clear, actionable reports and presentations for stakeholders.
  • Project Management:
    Strong organizational and project management skills, with the ability to handle multiple projects simultaneously.

Skills and Competencies:

  • Advanced knowledge of CRM systems, automation tools, and email marketing platforms.
  • Strong problem-solving and decision-making abilities.
  • Proficiency in Microsoft Office Suite and data analysis tools.
  • Strong interpersonal skills with the ability to work effectively with different teams and stakeholders.
  • High attention to detail and ability to manage complex customer data.
  • Excellent customer service orientation with a focus on continuous improvement.

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