Marketing Automation Manager

1 day ago

Bengaluru, Karnataka, India Vipsa Talent Solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Location -Bangalore. Pune, Gurgaon, Bangalore, Kochi, Chandigarh

Shift Timings- 3pm-11:45 pm

We are seeking a skilled Marketing Automation Team Lead to oversee and guide the India team in Lead Management, Email, Platform, Campaign Operations, and Project Management, with a strong focus on leveraging Salesforce Marketing Cloud. The ideal candidate will play a pivotal role in managing and enhancing the team's expertise in Salesforce Marketing Cloud, while collaborating closely with our US-based team to ensure alignment in team performance and skills as we introduce and refine features, processes, and capabilities.

Key Responsibilities:

  • Utilize in-depth knowledge of Salesforce Marketing Cloud to comprehend and optimize our custom processes, features, and capabilities.
  • Lead, mentor, and develop a team of 15-20 members, enhancing their skills and knowledge. Provide ongoing support and training to team members, addressing questions and facilitating their professional development.
  • Oversee and support the lead evaluation process, ensuring the team efficiently qualifies and distributes marketing leads to the business in a timely manner, while continuously seeking opportunities for process improvement.
  • Collaborate with onshore marketing automation leaders to analyze business requirements and devise effective solutions within Marketing Cloud.
  • Conduct performance reviews to ensure team members adhere to Key Result Areas (KRAs) and adjust roles as necessary to meet evolving needs.

Must-Have Qualifications:

  • Demonstrated experience in team management and leadership.
  • Expertise in Salesforce Marketing Cloud.
  • Preferred: Salesforce Marketing Cloud Engagement Certifications.
  • Knowledge of
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively.

Nice-to-Have Qualifications:

  • Experience and knowledge of Adobe Workfront.
  • Understanding of agile development processes.

Experience Required:

  • Team Lead Job band in India.
  • Suggestion – 7 – 10 years in industry , minimum 4 years in MC with 2 years in a lead position

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