Creative Lead

2 days ago

Noida, Uttar Pradesh, India Sotrue Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description

Brand:
Sotrue

Location:
Sector 6, Noida (In-Office)

Role:
Creative Lead-Design

About us

Sotrue is India's first
glow-first beauty brand
, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, we combine
high-performance formulas, inclusive shades, and relatable storytelling
to make beauty simple, aspirational, and accessible.

With a strong presence across
D2C, marketplaces, and quick commerce
, Sotrue is scaling rapidly — on track to achieve
₹100 Cr ARR by 2026
.

Our
leadership team
comprises seasoned professionals from
Bain & Co.
and
KPMG
.

Role Overview

We're looking for a
full-time Creative Lead
to join our team at Sotrue. This role is ideal for a
design-driven thinker
who can bring beauty, clarity, and consistency across all brand touchpoints — from
packaging and campaign storytelling to social media content and visual identity.

As the creative head for the brand, you'll lead a talented design team and shape how Sotrue shows up visually in the world.

Key Responsibilities

  • Own and evolve
    Sotrue's visual identity
    across all mediums and channels.
  • Oversee
    packaging design and development
    for new product launches.
  • Lead
    social media shoots, photography, and video content direction
    to ensure brand consistency.
  • Manage and mentor a
    team of designers, editors, and 3D visualizers
    .
  • Collaborate closely with
    growth, marketing, and product teams
    to bring creative ideas to life.
  • Ensure all visual outputs maintain
    high aesthetic standards
    and align with the brand tone.
  • Stay updated with
    design, beauty, and content trends
    to keep Sotrue's creative edge sharp.

Qualifications

  • 5+ years of experience in
    branding, packaging design, or creative direction
    .
  • Strong
    aesthetic sense, attention to detail, and leadership mindset
    .
  • Proven ability to manage creative teams and coordinate with cross-functional teams.
  • Experience in
    beauty, skincare, or lifestyle brands
    is a strong advantage.
  • Proficiency in key design tools (Adobe Creative Suite, Figma, etc.).
  • Excellent communication and presentation skills.
  • Highly organized, deadline-driven, and passionate about great design.

What's in it for you

  • Lead the
    creative vision
    for one of India's most promising beauty brands.
  • Direct collaboration with a
    high-caliber leadership team
    .
  • End-to-end ownership of
    brand design, packaging, and campaigns
    .
  • Opportunity to
    build a design-led beauty brand from the ground up
    .
  • Fast-paced, creative, and ambitious culture.
  • Competitive salary and benefits package.

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