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Digital Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Appex Innovation Full time ₹ 9,00,000 - ₹ 12,00,000 per year
Roles & Responsibilities :
  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy and development of e-marketing content and exploration of sales channels
  • Develop strategies that drive customers to the product website
  • Improve the design, UX, traffic, and content of the website
  • Create paid campaigns on social media platforms
  • Manage the content that the business posts to social media
  • Maintain consistent brand messaging throughout all platforms
  • Use advanced metrics to measure the success of a marketing campaign
  • Keep up to date on the latest social media trends
  • Stay up to date with the latest technology and best practices
  • Measure ROI and KPIs
  • Suggest activities for improving the quality of online content
  • Track and measure SEO and Google Analytics metrics and provide reports
  • Build an inbound marketing plan
  • Research and forecast future sales and performance trends
  • Create email blast campaigns to target key customers
  • Research competitors and provide suggestions for improvement
  • Keep abreast with industry and market trends and best practices


Requirements
  • Bachelor's degree in marketing or business
  • Great problem solving skills
  • Proficient in photo and video editing software such as Adobe
  • Deep knowledge of web design principles
  • Proficient in MS Office Suite, including Outlook, Excel and Word.
  • Ability to identify long term trends in data
  • Great communication skills
  • Experience working with a content management system
  • Strong project management skills​


Benefits As per Industry Standards.