Digital Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India KFin Technologies Ltd. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

A Digital Marketing Lead at KFintech leads the strategic planning and execution of all digital marketing initiatives to drive business growth, brand reputation, and investor engagement across digital channels. The role requires expertise in financial services marketing, digital platforms, analytics, and team leadership.

Key Responsibilities:

  • Develop and oversee the digital marketing strategy in alignment with the firm's business goals and brand positioning.
  • Lead multi-channel digital campaigns including paid media (PPC), SEO, SEM, social media, email marketing, and content marketing focused on investor acquisition and retention.
  • Analyze and optimize website performance, user journeys, and conversion funnels using analytics tools such as Google Analytics, HubSpot, or Looker Studio.
  • Manage internal teams and coordinate with external agencies to execute campaigns and produce digital assets.
  • Oversee budget allocation, measure campaign ROI and KPIs, and report insights to senior leadership.
  • Ensure compliance with regulatory requirements specific to asset management marketing, such as disclosures and data privacy.
  • Champion data-driven decision-making, using audience insights and performance metrics to refine digital strategies.
  • Set digital objectives for specific fund launches, financial education initiatives, or investor segments in collaboration with product and sales teams.
  • Maintain up-to-date knowledge of digital marketing trends, MarTech solutions, and best practices within the financial services sector.

Essential Skills & Experience:

  • Proven experience in digital marketing leadership, ideally within financial services or asset management.
  • Strategic thinking and ability to translate business objectives into effective digital campaigns.
  • Strong analytical skills with the ability to interpret data and market trends.
  • Familiarity with relevant digital tools, CMS, CRM, and financial marketing compliance.
  • Excellent stakeholder management, communication, and team leadership skills.

This role is crucial for asset management companies seeking higher visibility in the digital ecosystem, delivering a seamless investor experience while ensuring regulatory adherence and measurable business outcomes.

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