Performance Marketing

5 days ago

Noida, Uttar Pradesh, India RNF Technologies Full time US$ 80,000 - US$ 1,20,000 per year

Role
: Performance Marketing - Paid Search

Job Location
: Remote

Shift
: 2 PM - 11 PM

Responsibilities:

Campaign Setup & Support:

  • Assist in the setup and launch of paid search campaigns across platforms like
  • Google Ads and Microsoft Advertising, including keyword research, ad group
  • structuring, and ad copy creation.
  • Support the creation of engaging ad copy, headlines, and extensions under
  • guidance from senior team members.
  • Help ensure campaigns are set up accurately and efficiently, following
  • established processes and naming conventions.

Performance Monitoring & Reporting:

  • Monitor daily campaign performance, identifying any anomalies or immediate
  • issues.
  • Collect and organize data from various platforms for performance reporting.
  • Assist in generating basic performance reports, summarizing key metrics like
  • clicks, impressions, cost, and conversions.
  • Learn to identify trends and patterns in data that inform optimization
  • opportunities.

Optimization & Learning:

  • Support optimization efforts by implementing small-scale bid adjustments, budget
  • modifications, and minor targeting refinements as directed.
  • Conduct basic keyword research to identify new opportunities or refine existing
  • targeting.
  • Assist in A/B testing ad copy variations and landing page elements.
  • Stay up-to-date with the latest paid search trends, platform updates, and industry
  • best practices.

Data Management & Tools:

  • Assist with tracking implementation, including verifying proper setup of
  • conversion tags and UTM parameters.
  • Utilize basic functions within Google Ads, Microsoft Advertising, and Google
  • Analytics to extract data and monitor campaigns.
  • Maintain organized campaign documentation and data records.

Collaboration & Communication:

  • Collaborate effectively with team members, including other specialists,
  • managers, and designers, to ensure campaign alignment.
  • Communicate campaign status and progress internally in a clear and concise
  • manner.
  • Actively participate in team meetings and training sessions.

Qualifications:

  • Bachelor degree in Marketing, Business, Communications, or a related field (or
  • equivalent practical experience).
  • 3+ years managing paid search campaigns on
    Google and Microsoft Ads
  • Basic understanding of marketing concepts and online advertising.
  • Excellent attention to detail and strong organizational skills.
  • Solid analytical and problem-solving abilities.
  • Proficiency in Microsoft Excel (or Google Sheets) for data entry, organization, and basic
  • analysis.
  • Strong english language verbal and written communication skills.
  • Ability to work independently as well as collaboratively in a team environment.
  • Proactive attitude with a willingness to take initiative and learn new skills quickly.
  • Prior experience with Google Ads or Microsoft Advertising (even personal projects or
  • coursework) is a plus.
  • Google Ads certification (or willingness to obtain within first 3-6 months) is a strong
  • advantage.

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