Performance Marketing

3 weeks ago

Noida, Uttar Pradesh, India Sociapa Full time
Job Description

Company Description

SOCIAPA manages brands in the digital sphere with innovation, helping businesses grow sustainably and establishing a solid foundation. We analyze current scenarios and brand positioning to create groundbreaking strategies for brands to reach target consumers and markets. SOCIAPA Ventures Pvt. Ltd. is our parent company.

Role Description

We are seeking a data-driven Performance Marketing & Dashboard Expert with strong expertise in Google Ads and Meta Ads to plan, execute, optimise, and report on paid campaigns across multiple platforms. The ideal candidate will not only be skilled in campaign management but will also have strong dashboard creation and data visualisation capabilities to track KPIs and performance metrics effectively.

Key Responsibilities

1. Performance Marketing Execution

- Plan, launch, and optimise paid marketing campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
- Define campaign structures, targeting strategies, creatives, and bidding models for maximum ROI.
- Implement A/B testing for creatives, ad copies, and audience targeting.
- Monitor budget pacing and adjust bids/budgets to ensure delivery against KPIs.
- Apply geo-fencing, remarketing, lookalike audiences, and hyper-local targeting strategies.

2. Analytics & Dashboard Creation

- Develop and maintain real-time marketing dashboards (Google Data Studio / Looker Studio, Excel, Power BI, or similar) integrating data from Google Ads, Meta Ads, and other analytics sources.
- Track and visualise campaign KPIs: CTR, CPC, CPM, ROAS, Conversion Rate, etc.
- Build automated reporting pipelines to reduce manual reporting time.
- Create customised dashboards for different stakeholders (management, client teams, campaign managers).

3. Data Analysis & Insights

- Analyse campaign performance data to identify trends, patterns, and optimisation opportunities.
- Provide actionable insights to improve campaign targeting, creatives, and budget allocation.
- Track attribution models and conversion paths to evaluate campaign impact.
- Prepare weekly/monthly performance reports with clear insights and recommendations.

4. Strategy & Optimisation

- Recommend performance marketing strategies aligned with business goals.
- Stay updated with the latest platform features, tools, and best practices.
- Collaborate with design, content, and client servicing teams for high-impact creatives and ad copies.
- Experiment with emerging ad formats and platforms to expand reach.

Required Skills & Qualifications

- Education: Bachelors degree in Marketing, Business, Data Analytics, or a related field.
- Experience: 35 years of hands-on experience managing Google Ads & Meta Ads campaigns.
- Certifications:
- Google Ads Certification (Search, Display, Video) Preferred.
- Meta Certified Digital Marketing Associate / Media Buying Professional Preferred.
- Technical Skills:
- Strong command of Google Ads Manager & Meta Ads Manager.
- Proficiency in analytics & dashboard tools (Google Data Studio / Looker Studio, Power BI, Excel).
- Knowledge of Google Analytics 4 (GA4), UTM tracking, and conversion tracking (Google Tag Manager).
- Analytical Skills: Ability to interpret complex data sets, identify trends, and provide actionable insights.
- Soft Skills: Strong communication, attention to detail, problem-solving mindset, ability to work under tight deadlines.

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