Performance Marketing

4 days ago

Noida, Uttar Pradesh, India Paytm Full time

About Us Paytm is India s leading mobile payments and financial services distribution company Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the Role We are seeking an experienced Performance Marketing Manager to lead large-scale campaigns across Google Ads and Meta Ads for fintech travel and lending verticals The ideal candidate will have proven expertise in managing high-growth campaigns and driving performance across acquisition engagement and conversions Key Responsibilities Campaign Management - End-to-end ownership of Google ACI ACE Search YouTube Display and Meta Ads campaigns - Drive user acquisition lead generation and transaction growth across app web - Optimize campaigns for CPI CAC ROAS LTV and reduce drop-offs Analytics Measurement - Set up track and optimize campaigns using GA4 Firebase Appsflyer - Deep-dive into funnel cohort analysis - Build performance dashboards for weekly monthly business reviews Cross-Vertical Marketing - Scale fintech app campaigns UPI merchant lending personal loan - Run Travel acquisition booking campaigns for both web app - Optimize creative messaging across different verticals Stakeholder Management - Collaborate with product design and business teams - Share insights recommendations with leadership - Mentor junior team members Requirements - 6-8 years of experience in performance marketing with focus on Google Meta ads - Strong expertise in Google Ads and Meta Ads - Hands-on experience with Appsflyer - Proven track record in fintech travel and lending campaigns is preferred - Strong analytical mindset Excel SQL BI tool exposure - Understanding of web-to-app campaigns cross-device tracking is preferred - Exposure to remarketing and funnel optimization strategies is preferred Education Any graduate What We Offer - Opportunity to lead paid acquisition for multiple high-growth verticals - Ownership of high budget Google Meta budgets - Exposure to leadership product and analytics teams - Competitive pay fast-paced work environment Why join us A collaborative output-driven program that brings cohesiveness across businesses through technology Improve the average revenue per user by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect that is earned not demanded from your peers and manager Compensation If you are the right fit we believe in creating wealth for you With enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers merchants - and we are committed to it India s largest digital lending story is brewing here It s your opportunity to be a part of the story

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