Performance Marketer

### *Job Description*

## *Roles and Responsibilities*:
1. *Campaign Strategy & Execution*:

- Develop, implement, and optimize ad campaigns on Google, Facebook, LinkedIn, and Telegram.
- Plan advertising strategies in alignment with marketing objectives and target audience.
- Ensure effective budget allocation to maximize ROI and meet KPIs.

2. *Ad Creation & Testing*:

- Craft compelling ad copy, creatives, and landing pages.
- Run A/B tests for ad formats, creatives, and audiences to improve performance.
- Collaborate with designers and content teams to develop high-converting assets.

3. *Audience Targeting & Segmentation*:

- Set up effective audience targeting and segmentation strategies.
- Utilize first-party data, retargeting, and lookalike audiences for optimal reach.
- Analyze audience behavior and refine targeting to improve conversions.

4. *Performance Tracking & Reporting*:

- Monitor campaign performance and analyze key metrics such as CPC, CPA, ROAS, CTR, and conversion rates.
- Provide detailed reports to senior management and stakeholders on campaign performance.
- Implement conversion tracking and optimize campaigns based on insights from analytics tools (Google Analytics, Facebook Pixel, etc.).

5. *Optimization & Scaling*:

- Continuously optimize campaigns to lower costs while improving conversions.
- Identify opportunities to scale successful campaigns while maintaining profitability.
- Stay updated with industry trends, algorithm changes, and new ad formats.

6. *Collaboration & Coordination*:

- Work closely with SEO, content, and design teams to ensure cohesive and impactful campaigns.
- Coordinate with the sales team to align campaigns with business goals.
- Participate in brainstorming sessions to create innovative strategies for lead generation and brand awareness.

7. *Budget Management*:

- Manage and allocate advertising budgets efficiently.
- Forecast budget requirements based on campaign objectives and historical data.

8. *Compliance & Ad Policies*:

- Ensure that all campaigns adhere to the respective platform’s advertising policies.
- Regularly review and update campaigns to comply with any changes in platform rules.

## *Qualifications*:

- Bachelor’s degree in Marketing, Advertising, or related field (Master’s degree is a plus).
- *4+ years of hands-on experience* in managing paid advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and Telegram Ads.
- In-depth knowledge of advertising platforms, targeting options, and optimization strategies.
- Experience with audience segmentation, retargeting, and lookalike audiences.
- Proficiency with analytics tools such as Google Analytics, Facebook Business Manager, and LinkedIn Campaign Manager.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Proven track record of delivering results, including improved ROI and conversions.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment while managing multiple campaigns.
- Google Ads & Facebook Blueprint certifications are preferred but not required.

## *Additional Skills*:

- Strong problem-solving skills and the ability to thrive in a fast-paced environment.
- A passion for staying updated with the latest trends and advancements in digital advertising.

**Job Types**: Full-time, Permanent

Pay: ₹50,000.00 - ₹55,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Experience**:

- total work: 4 years (required)

Work Location: In person