Performance marketing

3 weeks ago

Noida, Uttar Pradesh, India sehatUP Full time
Job Description

Performance Marketing & SEO

Job Description:

Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns

Designing; building and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Manage all the programmatic campaigns - from ideation to media planning and optimization.

Measure Shopify engagement metrics.

Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.

Identify trends and insights, and optimise spend and performance based on the insights

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimise the user experience

Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Instrument conversion points and optimise user funnels

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Managing budgets and finances for digital marketing initiatives for the organisation.

Requirements :

3-5 Years experience in leading and scaling user acquisition in a D2C Health business is must.

Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.

Hands-on experience in designing and launching digital media campaigns across digital platforms such as Facebook, Google, RevX, Criteo, etc. for the eCommerce industry

Hands-on experience in using analytics tools like Clevertap, Appsflyer, and Adobe Analytics

Strong orientation towards data gathering, problem-solving, experimenting, and iterating with the results, to arrive at the right solution

Customer-centric and problem-solving mindset

Experience in optimising landing pages and user funnels

Experience with A/B and multivariate experiments

Experience in setting up and optimising Google Adwords campaigns

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