Performance Marketing Lead
1 day ago
Performance Marketing Lead
Location: Bangalore (HSR)
Job Type: Fulltime, Work from Office
Function: Marketing
Reports to Head of Growth / Founders
About
is India's leading AI-first tutoring platform, helping children build strong English communication, math foundations, and life skills. Backed by top investors and a strong team, we are scaling rapidly across India and beyond.
Role Overview
We are looking for a Performance Marketing Lead who will own and drive all paid marketing efforts across platforms. The individual will be responsible for strategy, execution, and optimization of campaigns across *Meta, Google, TikTok, and other digital channels*. This role requires deep technical expertise, sharp analytical skills, and proven experience in managing large-scale budgets in high-growth D2C environments.
Key Responsibilities
* Own and manage the end-to-end performance marketing function for
* Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and emerging platforms.
* Lead budget planning, allocation, and ROI tracking with a focus on customer acquisition and retention.
* Build and manage a high-quality performance marketing funnel, ensuring CAC, LTV, and payback period benchmarks are consistently achieved.
* Run rapid experiments with creatives, audiences, and bidding strategies to improve efficiency.
* Collaborate with creative, product, and data teams to drive conversion rate optimization and campaign impact.
* Build robust tracking and reporting mechanisms, leveraging tools like GA4, GTM, AppsFlyer, or equivalent.
* Stay ahead of industry trends, algorithm updates, and platform innovations to maximize performance.
Requirements
* 6–10 years of experience in performance marketing, with a minimum of 2–3 years in a fast-growing D2C brand.
* Proven track record of *managing ₹2–3 Cr monthly ad spends* across multiple platforms.
* Deep expertise in *Meta Ads, Google Ads, and TikTok Ads*, with strong technical know-how in campaign setup, attribution, and optimization.
* Strong analytical skills, with experience in cohort analysis, funnel tracking, and performance dashboards.
* Hands-on experience with tools such as GA4, Google Tag Manager, AppsFlyer, Mixpanel, or equivalent.
* Strong stakeholder management skills and ability to work cross-functionally with creative, product, and growth teams.
* Bias for action, experimentation, and data-driven decision making.
What We Offer
* Opportunity to lead performance marketing for one of India's fastest-growing EdTech brands*.
* Exposure to multi-country, multi-platform growth strategies.
* A culture that values ownership, speed, and innovation.
* Competitive salary with performance-based incentives.
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