
Lead Performance Marketer
1 day ago
We're Hiring: Lead Performance Marketer at Famyo
Location: Bangalore (On-site preferred)
Experience: 2–4 Years
Type: Full-time
About Famyo:
- Famyo is India's first character-led, premium kids' essentials brand — transforming everyday items like notebooks, blankets, towels, bottles, and bags into cool, collectible must-haves. Think LEGO meets Smiggle, but built for Indian kids.
- We're scaling fast across website (D2C), marketplaces, and quick commerce with IP-driven products — and now looking for someone to supercharge our growth.
Role Overview:
- We're looking for a Lead Performance Marketer who will own and scale Famyo's performance marketing funnel for our website.
- This is a high-ownership role, directly driving revenue growth by managing Meta Ads, Google Ads, and the entire paid performance funnel, with a sharp focus on delivering profitable ROAS at scale.
- You'll lead a small team, work closely with founders, and shape not just campaigns — but the brand itself.
Key Responsibilities :
- Own & manage Meta Ads & Google Ads — strategy, execution, optimization, and scaling.
- Build & optimize the performance marketing funnel (acquisition + retention).
- Manage ₹30–50L+ monthly ad budgets with efficiency & profitability.
- Collaborate with creatives to ideate hooks, scripts, and storytelling angles that convert.
- Analyze campaigns, build reports & insights, and run experiments.
- Hire, train, and manage a small performance marketing & creative team.
- Partner directly with founders on growth initiatives & brand experiments.
- Stay ahead of creative testing, ad formats, UGC trends, and platform algorithms.
Skills & Experience Required :
- 2–4 years in performance marketing with consumer/D2C brands.
- Proven success handling ₹30–50L+ monthly budgets with strong ROAS.
- Deep expertise in Meta Ads & Google Ads (Search, Display, Shopping, YouTube).
- Strong in Excel/Sheets, campaign analysis & data-driven decision making.
- Creative thinker with the ability to craft hooks, stories & angles that sell.
- Team management experience with a high ownership mindset.
Why Join Famyo?
- Be the growth engine of a fast-scaling D2C kids' brand.
- High autonomy & direct impact — own the entire funnel.
- Work closely with founders, shaping brand & product direction.
- Thrive in a culture built on speed, experimentation & storytelling
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