Performance Marketing Lead

3 weeks ago

Bengaluru Karnataka India, Karnataka Opptra Full time

Location: Bengaluru (with travel within India, GCC, and South East Asia as needed)


About Opptra

Opptra unlocks Asian expansion for consumer brands through e-commerce and digital capabilities. We build category-aligned franchising businesses powered by a shared global supply chain and centrally developed technology, balancing online and offline channels to match local consumer behavior across India, GCC, and Southeast Asia.

Role Mission / Summary

You will own profitable online growth for Opptra’s portfolio across categories including Home, Kitchen, Furniture, Electronics, PCA, Packed Foods, Sports, Baby, Toys, Pets, and Beauty. This includes planning, executing, and scaling marketplace and D2C demand engines across India, GCC, and SEA, in close partnership with Global Category Management and Regional teams.

You will be accountable for delivering measurable growth, operational excellence, and strategic insights while balancing short-term performance with long-term brand equity.

Key Responsibilities

1. Marketplace & Channel Mastery

  • Lead marketplace operations on Amazon, Flipkart, Noon (must-have), with exposure to Shopee/Lazada and Meta/Google demand generation (nice-to-have).
  • Optimize PDP content (A+, ratings/reviews, SEO, promos, pricing) to drive visibility, conversion, and demand during key events.
  • Manage search, display, video, and shopping ads—from campaign setup (auto vs manual) to budget pacing, placement tactics, negatives, and day-parting strategies.
  • Develop category strategies including search vs browse dynamics, brand store design, and hero/defend/conquest tactics.

2. Growth Strategy, Experimentation, Planning & Execution

  • Design and execute 30/60/90 day plans and OKRs with clear goals and guardrails.
  • Prioritize initiatives balancing quick wins (PDP fixes, retargeting) with long-term bets (AI-driven bidding, attribution dashboards).
  • Solve marketplace challenges such as ACoS spikes, inventory gaps, or content issues using structured problem-solving.
  • Lead growth experiments (funnel design, test→learn cycles) and turn learnings into repeatable playbooks.

3. Customer Insight & Brand Building

  • Translate consumer insights and review mining into PDP content, bundles, creative campaigns, and lifecycle journeys.
  • Integrate performance and brand marketing strategies to maximize share of shelf/search across online channels.

4. Commercial Acumen & P&L Understanding

  • Connect marketing decisions to revenue, margins, contribution, and cash flow.
  • Analyze unit economics including CAC vs LTV, TACoS vs ROAS, platform fees, logistics costs, and promo impacts.
  • Build deal/P&L models and perform scenario planning to allocate resources across countries, brands, and SKUs.

5. Data Rigor & Decision Quality

  • Leverage SQL, advanced Excel, or equivalent tools for data-driven decision making.
  • Build attribution models, cohort analyses, and dashboards to measure effectiveness and guide decisions.
  • Apply advanced techniques such as Marketing Mix Modeling and geo-experiments to optimize channel performance.
  • Perform forecasting, variance analysis, and communicate trade-offs clearly to stakeholders.

6. Stakeholder Management & Collaboration

  • Collaborate cross-functionally with Global Category, Regional (India/GCC/SEA), Supply Chain, Product, Finance, and external partners.
  • Set expectations, manage dependencies (e.g., inventory, NPI timelines), and drive alignment through weekly/monthly business reviews (WBR/MBR).

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