Performance Marketing Lead

Lead - Performance Marketing Ultrahuman

Location: Bengaluru | Job Type: Hybrid | Experience: 10 years+

About Ultrahuman

Ultrahuman is a profitable, fast-scaling health-tech company on track for a ~$500M valuation. We are revolutionizing metabolic health through wearable technology, real-time analytics, and powerful digital platforms.

Our mission is to help people live healthier, longer, and stronger lives. If you're passionate about the intersection of health, technology, and performance, and want to join a purpose-driven, high-impact team — this is your moment.

The Role: What You'll Do

We're looking for a data-driven and analytical Performance Marketing Lead to lead our digital acquisition and paid media growth efforts across multiple channels. You'll manage end-to-end performance marketing operations — from campaign strategy and execution to tracking, optimization, and reporting — driving measurable business impact and revenue growth.

Key Responsibilities

• Own and optimize all paid acquisition channels including Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, Reddit, and emerging platforms.
• Develop full-funnel paid marketing strategies to drive conversions, revenue, and customer lifetime value.
• Set up, monitor, and troubleshoot tracking infrastructure (GA4, Google Tag Manager, pixels, UTM strategy, and attribution models) to ensure accurate performance data.
• Collaborate with data and product teams to aggregate performance metrics into internal dashboards and automate regular reporting.
• Coordinate with external partners and agencies to manage media buying, creative strategy, and budget pacing across global campaigns.
• Conduct A/B testing and experimentation to optimize ad creatives, landing pages, audiences, and conversion flows.
• Analyze ROI across channels, report insights to leadership, and reallocate spend based on efficiency and performance trends.
• Stay updated on platform algorithm changes, bidding strategies, and measurement frameworks to ensure Ultrahuman stays ahead of the curve.

Required Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• 7–10 years of experience in performance marketing, paid media, or growth marketing, preferably in a B2C or D2C environment.

Preferred Skills & Experience

• Proven success managing large-scale ad budgets across Google, Meta, and emerging channels.
• Strong command of Google Analytics 4 (GA4), Google Tag Manager, and campaign attribution tools.
• Experience with dashboarding tools (e.g., Looker Studio, Power BI, or internal BI tools) for performance tracking and reporting.
• Familiarity with conversion rate optimization (CRO) and A/B testing tools (Optimizely, VWO, etc.).
• Ability to collaborate effectively with creative, content, and product teams to align campaigns with revenue goals.
• Excellent analytical and problem-solving skills with a bias for action and optimization.
• Experience working with or managing external agencies, freelancers, or ad tech partners.
• Prior experience with consumer electronics preferred

A Typical Day

Start your day reviewing performance data across Google Ads, Meta, and TikTok dashboards. Join a quick sync with product and design to align on creative testing priorities. Audit tracking setups and attribution accuracy in GA4. Collaborate with agencies to refine media plans or ad creatives. Run A/B tests on landing pages and analyze conversion results. Close your day by updating dashboards, optimizing bids, and preparing insights for leadership to drive next-level growth.

What You'll Learn

• Work directly with leadership and growth teams to shape global user acquisition strategies.
• Deepen your expertise in advanced tracking, attribution, and analytics systems.
• Master multi-channel performance optimization to drive scalable, ROI-positive growth.
• Build cross-functional skills collaborating with creative, tech, and business stakeholders.
• Stay at the cutting edge of digital media, automation, and performance strategy in one of India's fastest-growing health-tech brands.

Perks & Benefits

• Employee Stock Option Plans (ESOPs) – become a shareholder in our growth
  
  • Occasional travel opportunities outside India
  
  • Complimentary Ultrahuman products
  
  • Comprehensive insurance (OPD, IPD, maternity)
  
  • Free meals and snacks
  
  • Gym membership reimbursement
  
  • Wi-Fi reimbursement for remote work