Performance Marketing Lead

6 days ago

Bengaluru, Karnataka, India Opptra Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Location:
Bengaluru (with travel within India, GCC, and South East Asia as needed)

About Opptra

Opptra unlocks Asian expansion for consumer brands through e-commerce and digital capabilities. We build category-aligned franchising businesses powered by a shared global supply chain and centrally developed technology, balancing online and offline channels to match local consumer behavior across India, GCC, and Southeast Asia.

Role Mission / Summary

You will
own profitable online growth
for Opptra's portfolio across categories including Home, Kitchen, Furniture, Electronics, PCA, Packed Foods, Sports, Baby, Toys, Pets, and Beauty. This includes planning, executing, and scaling marketplace and D2C demand engines across India, GCC, and SEA, in close partnership with Global Category Management and Regional teams.

You will be accountable for delivering measurable growth, operational excellence, and strategic insights while balancing
short-term performance
with
long-term brand equity
.

Key Responsibilities

  1. Marketplace & Channel Mastery

  2. Lead marketplace operations on
    Amazon, Flipkart, Noon
    (must-have), with exposure to
    Shopee/Lazada
    and
    Meta/Google demand generation
    (nice-to-have).

  3. Optimize
    PDP content
    (A+, ratings/reviews, SEO, promos, pricing) to drive visibility, conversion, and demand during key events.
  4. Manage
    search, display, video, and shopping ads
    —from campaign setup (auto vs manual) to budget pacing, placement tactics, negatives, and day-parting strategies.
  5. Develop
    category strategies
    including search vs browse dynamics, brand store design, and hero/defend/conquest tactics.

2. Growth Strategy, Experimentation, Planning & Execution

  • Design and execute
    30/60/90 day plans and OKRs
    with clear goals and guardrails.
  • Prioritize initiatives balancing
    quick wins
    (PDP fixes, retargeting) with
    long-term bets
    (AI-driven bidding, attribution dashboards).
  • Solve marketplace challenges such as ACoS spikes, inventory gaps, or content issues using structured problem-solving.
  • Lead
    growth experiments
    (funnel design, test→learn cycles) and turn learnings into repeatable playbooks.

3. Customer Insight & Brand Building

  • Translate
    consumer insights and review mining
    into PDP content, bundles, creative campaigns, and lifecycle journeys.
  • Integrate performance and brand marketing strategies to maximize
    share of shelf/search
    across online channels.

4. Commercial Acumen & P&L Understanding

  • Connect marketing decisions to
    revenue, margins, contribution, and cash flow
    .
  • Analyze
    unit economics
    including CAC vs LTV, TACoS vs ROAS, platform fees, logistics costs, and promo impacts.
  • Build
    deal/P&L models
    and perform scenario planning to allocate resources across countries, brands, and SKUs.

5. Data Rigor & Decision Quality

  • Leverage
    SQL, advanced Excel, or equivalent tools
    for data-driven decision making.
  • Build
    attribution models, cohort analyses, and dashboards
    to measure effectiveness and guide decisions.
  • Apply advanced techniques such as
    Marketing Mix Modeling and geo-experiments
    to optimize channel performance.
  • Perform forecasting, variance analysis, and communicate trade-offs clearly to stakeholders.

6. Stakeholder Management & Collaboration

  • Collaborate cross-functionally with
    Global Category, Regional (India/GCC/SEA), Supply Chain, Product, Finance, and external partners
    .
  • Set expectations, manage dependencies (e.g., inventory, NPI timelines), and drive alignment through
    weekly/monthly business reviews (WBR/MBR)
    .

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