Performance Marketing Lead

4 days ago

Bengaluru, Karnataka, India Pocket FM Full time ₹ 12,00,000 - ₹ 36,00,000 per year

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world's largest AI-powered audio streaming platform. Rapid growth in the US and India, with strong momentum in Europe and LATAM.

We operate across diverse geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition; as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigour, an entrepreneurial mindset, and the ability to influence C-suite decision-making.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn't required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility. We seek individuals who thrive in uncertainty, bring fresh and innovative perspectives.

Here's what we're solving for:

  • Own & optimise online and social media marketing across search, display, remarketing, Google Ads, and paid campaigns to maximise impact
  • Track, analyze, and refine campaigns using web/app analytics, consumer insights, and performance data to drive continuous improvement
  • Leverage deep expertise in Google Analytics and conversion metrics to enhance targeting and ROI
  • Apply advanced optimization techniques, event tracking, attribution models, and data funnel strategies to identify and engage high-value user cohorts
  • Drive data-backed marketing decisions through A/B testing, quantitative analysis, and customer insights
  • Collaborate closely with creative, product, and tech teams to fuel growth and engagement

Here's what we are looking for:

  • 3-6 years of experience in driving growth through digital acquisition channels
  • Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics
  • Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes
  • Track record of productive teamwork - starts with "why" rather than "what," enjoys getting their hands dirty, and possesses a drive for continuous learning. Have an action-bias; solve problems, execute, and iterate, if required

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