Crm Lead

6 days ago

Mumbai, Maharashtra, India Cipla Full time ₹ 9,00,000 - ₹ 12,00,000 per year

1. Key Accountabilities

List the expected end results that must be achieved in order to fulfil the job purpose and the activities that help in achieving these results

Accountability Cluster

Major Activities / Tasks

I. Customer Profiling and Database

  • Preparing, Curating and Updating a complete Customer profile for 5K+ Drs
  • Mapping the interests, practice profile, engagements and other relevant information for all Drs
  • Maintaining ready to view dashboards for Sales & Marketing teams

II. Customer Engagements

  • Ensuring profile based engagements for all strata of Drs, task to be achieved in close collaboration with the Business teams
  • Ensuring communication with Drs for complete understanding and activity closure
  • SPOC for escalation/ issue resolution of Drs related to products/ services

III. Documentation and Closure

  • Sourcing relevant documents and creation of Agreements with relevant signatures and approvals in place: Legal/ Compliance/ Finance
  • Adhering to TAT for event to honoraria payout
  • Troubleshooting and closing the issues if any with resolution
  • Monitoring extent of engagements and raising flags to Leaders and Finance in case of any irregularities

IV. Doctor Connect

  • Field Work of 5+ Days per month across India to connect, engage and understand areas of improvement for Cipla Acute
  • Reaching 200+ Drs monthly via phone/ virtual/Physical connect
  • Ensuring overall engagement score of 90% for all top ENT/Paed/Chest/CP/Ortho & Surgeons
  • Real time Dr connect for issue resolutions

V. Training and Excellence

  • Driving a Doctor Delight score of 4.5+ for all engagements
  • Creating and executing platforms of training for marketing and sales leaders to share learnings and processes of engagement with Drs

2. Major Challenges

Describe the major challenges you face in carrying out the job, and what you do in order to overcome them.

  • Managing multiple customers and corresponding initiatives effective time management
  • External market variabilities ability to influence and mange external stakeholders
  • Working with internal teams to align & understand priorities and driving them
  • Focussed on execution
  • Real time Dr connect and resolution for issues

3. Key Interactions

Who (internal/external) does this position interact with on a regular basis to perform this role? How often and for what purpose?

  • Sales team, cross functional marketing teams, Finance, Legal, Compliance
  • SFE team for data insights and product assessment
  • Breathfree Team for execution and data insights
  • Chemists, channel partners, 3rd party vendors,
  • Doctors, Hospitals, Paramedics

4. Dimensions

List the data which will reflect the scope and scale of activities concerning the job.

(These should be quantifiable numerical amounts)

  • Customer profiling and engagement of 5K Drs
  • Ensuring at least 1 engagement for all 5K Drs in a year
  • Improving customer delight and maintaining at 4.5
  • 200+ Drs reached personally on a monthly basis and total 2400 unique Drs in a year

Comments:

6. Skills & Knowledge

Educational qualifications:

Graduate, Preferred Master's degree in business management, Sales experience, CRM

Relevant experience:

10 years in Pharma Sales and Marketing/ CRM

Soft Skills : Collaborative, analytical skills, strong execution, interpersonal skills

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