Business Development Officer

2 weeks ago


Bengaluru Chennai Hyderabad, India Winfort Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Primary Responsibilities:


• Manage New Product Development timeline launch


• Identifying new business opportunities in the various categories handled by meeting consumers regularly and being aware of need gaps in the market and tapping those areas


• Develop business plans for opportunities identified


• Implementing sale strategies to drive Sales growth (Revenue) in assigned area along with key GTM parameters.


• Developing & Managing an efficient distribution network as per distribution strategy


• Build and Promote strong, sustainable relationships with Distributor and Salons


• Identify and expand in new emerging markets


• Bring perspective on competition Benchmarking, market Intelligence wrt to product comparison, New Product, pricing, scheme etc.


• Plan and schedule timely deliveries to meet salon needs.


• Planning and implementing strategies for new product launch through Channel partners


• Ensure Salon queries are appropriately handled by the team and are resolved within the stipulated timeframe.


• Monitor Distribution , new outlet/salon opening and repeat business from existing salons


• Drive activities to gain market share in alignment with ASM/ Trade promotion team


• Identifying & networking with financially strong and reliable partners ,resulting in deeper market penetration & reach.


• Develop the category /brand strategy that delivers consumer loyalty and generates demand
• Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives


• Should always have in-depth understanding of competition and their progresses through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data.


• NPD launch value, volume and profitability


• Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth


• Should have a growth mindset and ready to deliver as per company expectations. Reporting Team


• Reporting Designation: Area Sales Manager


• Reporting Department: Sales & Distribution


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