E-commerce SEO

2 weeks ago

Noida, Uttar Pradesh, India Oswaal Books Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Role- E-commerce SEO & Organic Growth SpecialistExperience- 2-6 YearsJob Type- Full TimeJob Location- Noida, Sector-142.6 Days workingJob Specification : We are looking for an experienced Organic Growth Manager, you will be responsible for building and scaling presence through non-paid digital channels. From SEO-optimized blog content and educational newsletters to website optimization and CRM journeys — your work will drive brand discovery, build trust with parents, and fuel long-term customer engagement. You'll collaborate closely with the editorial, community, and e-commerce teams to align messaging, voice, and strategy.

Key Responsibilities and Responsibilities : Build and execute a strong SEO roadmap for the project website and blog. Collaborate with content writers and designers to create informative, engaging, and discoverable content. Continuously improve on-site content structure, internal linking, and metadata for better visibility.

Optimize landing pages for conversions and performance (D2C, lead generation, etc). Manage a parenting and early education blog aligned with the brand's tone and product vision. Design and run nurturing journeys for subscribers — from welcome emails to product storytelling and educational tips.

Segment audiences and personalize communication to improve open and click-through rates. Use tools like Google Analytics, Search Console, and SEO tools to track and report on growth KPIs. Regularly assess content performance, keyword ranking, and user behavior to improve strategy.

Maintain candidate communication & engagement throughout the hiring process. Eligibility Criteria: Proven experience in organic growth or SEO-led marketing. Strong writing instincts and understanding of parent-first, helpful content Experience with keyword research tools (Ahrefs, SEMrush, Uber suggest, etc).

Familiarity with CMS platforms, Google Search Console, and email marketing tools. Data-driven mindset with an eye for storytelling and community relevance.

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