E-commerce Performance Marketing Manager

3 days ago

Gurgaon, Haryana, India Hear Full time ₹ 8,00,000 - ₹ 15,00,000 per year

Role & responsibilities

Marketplace Performance & Optimization (Amazon & Flipkart)

  • KPI Management: Own key metrics (ROAS, ROI, ACOS, sales, profitability) across both platforms.
  • Campaign Execution: Plan and optimize paid campaigns (Sponsored Products, Brands, Display) for growth and efficiency.
  • Listing & SEO: Collaborate with content team to optimize listings for visibility and conversions.

Direct-to-Consumer (D2C) Platform Development & Growth

  • Strategy: Drive go-to-market, CRO, and retention for the brands e-commerce site.
  • Channel Management: Launch and manage key D2C channels (Google Ads, Meta, Email) with a focus on high-ROI, low-cost tactics like SEO and automation.
  • Analytics: Set up performance tracking (GA, Tag Manager) to optimize user journeys and LTV.

Strategy, Leadership & Budget Management

  • Budgeting: Strategically allocate a lean marketing budget across D2C and marketplaces for max ROI.
  • Team Alignment: Coordinate cross-functional teams to drive key marketing KPIs.
  • Experimentation: Promote data-driven A/B testing and innovation across all channels.

Qualifications & Skills

  • Experience: 2-3 years of hands-on experience in E-commerce Marketing, with significant experience managing paid campaigns on major Indian marketplaces (Amazon Seller Central/Ads, Flipkart Ads).
  • Data Proficiency: Exceptional analytical skills and fluency in performance marketing metrics (ROAS, ROI, CPA, LTV). Proven ability to translate data into clear, actionable strategies.
  • Platform Knowledge: Strong understanding of the D2C ecosystem, including experience with a major e-commerce platform (e.g., Shopify).
  • Budgeting: Demonstrated ability to achieve aggressive growth targets within a limited marketing budget.
  • Soft Skills: High ownership,self-starter mentality, and excellent cross-functional communication skills.

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