E Commerce Manager

2 weeks ago

Gurgaon, Haryana, India Career Tree Hr Solutions Full time

Key Responsibilities:

  • Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities and stay ahead of industry changes.
  • Demand Forecast, PNL ownership and end-to-end responsibility.
  • Oversee the day-to-day operations of the e-commerce website, ensuring it is user-friendly, visually appealing, and optimized for conversions
  • Minimum of 5 -7 years of experience in handling market places, D2C, with reputed consumer brands.
  • Strong understanding and execution capabilities with Ecommerce portals.
  • Strong understanding and work experience with either Amazon , Flipkart & other marketplace
  • Developing the sales and marketing plan for e-commerce for assigned portfolio.
  • To initiate and manage all margin negotiations

Off-takes

  • Ensuring monthly, quarterly and annual off-take
  • Engage consumer with right product mix, consumer pricing, promotion vis--vis competition
  • Own new launches and performance by listing in time, visibility campaigns, off-takes

Relationship Management

  • To ensure monthly, quarterly and annual sales action plan ( JBP ) is aligned and closed with the channel partners along with marketing plan
  • To handle all margin negotiations, tot closure,-revenue, campaign planning and collections.
  • To work closely with support teams (finance, marketing, and SCM) and ensure adherence to processes managing the relationship with market place marketing agencies to develop strategy
  • Ensure adherence to TOT by both e-commerce team and portal

Monitoring & Reporting

  • Ensuring monthly, quarterly and annual primary sales through KAM
  • Monitor and analyse business performance versus plan; sales, expenses, new listing, margin, forecasting accuracy
  • Budget allocation to team
  • Monthly review and develop action plans for performance

Performance measures of Investments

  • Deliver the planned outcome and ACOS/ ROI attributed sales
  • Control and efficiently deploy budget for brand building across the portals
  • Intervene to change campaigns/ bidding as per competition activities keeping budget under control

Advertising & Innovations.

  • Observe evolving marketing trends on e-commerce and experiment to maximize the returns on investments
  • Track performance of marketing activities/ campaigns across the portals
  • Build insights on campaign performance and suggest actionable point
  • Plan marketing activities
  • Maintain and Manage yearly calendar of activities/campaigns

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