E Commerce Manager
1 day ago
Key Responsibilities:
- Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities and stay ahead of industry changes.
- Demand Forecast, PNL ownership and end-to-end responsibility.
- Oversee the day-to-day operations of the e-commerce website, ensuring it is user-friendly, visually appealing, and optimized for conversions
- Minimum of 5 -7 years of experience in handling market places, D2C, with reputed consumer brands.
- Strong understanding and execution capabilities with Ecommerce portals.
- Strong understanding and work experience with either Amazon , Flipkart & other marketplace
- Developing the sales and marketing plan for e-commerce for assigned portfolio.
- To initiate and manage all margin negotiations
Off-takes
- Ensuring monthly, quarterly and annual off-take
- Engage consumer with right product mix, consumer pricing, promotion vis--vis competition
- Own new launches and performance by listing in time, visibility campaigns, off-takes
Relationship Management
- To ensure monthly, quarterly and annual sales action plan ( JBP ) is aligned and closed with the channel partners along with marketing plan
- To handle all margin negotiations, tot closure,-revenue, campaign planning and collections.
- To work closely with support teams (finance, marketing, and SCM) and ensure adherence to processes managing the relationship with market place marketing agencies to develop strategy
- Ensure adherence to TOT by both e-commerce team and portal
Monitoring & Reporting
- Ensuring monthly, quarterly and annual primary sales through KAM
- Monitor and analyse business performance versus plan; sales, expenses, new listing, margin, forecasting accuracy
- Budget allocation to team
- Monthly review and develop action plans for performance
Performance measures of Investments
- Deliver the planned outcome and ACOS/ ROI attributed sales
- Control and efficiently deploy budget for brand building across the portals
- Intervene to change campaigns/ bidding as per competition activities keeping budget under control
Advertising & Innovations.
- Observe evolving marketing trends on e-commerce and experiment to maximize the returns on investments
- Track performance of marketing activities/ campaigns across the portals
- Build insights on campaign performance and suggest actionable point
- Plan marketing activities
- Maintain and Manage yearly calendar of activities/campaigns
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