Social Media Marketing Manager

22 hours ago

Navsari, Gujarat, India ARVAYA Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We're Hiring: Social Media Marketing Manager – Arvaya Clothing

Location:
 Navsari / Remote

Type:
 Full-time / Contract

Industry:
 Fashion & Apparel (Women's Wear)

About Arvaya

Arvaya is a modern women's clothing brand based in Navsari, Gujarat — built on the belief that fashion should be 
inclusive, confident, and effortless
.

We create timeless designs that celebrate 
every body type
, blending traditional charm with modern comfort.

As we expand our online presence across Instagram, Facebook, and other digital platforms, we're looking for a 
Social Media Marketing Manager
 who can help us turn Arvaya into a recognizable name in Indian fashion.

Role Overview

You'll lead Arvaya's 
social media strategy, content calendar, and brand storytelling
 across platforms.

Your goal: grow our online community, drive engagement, and translate followers into loyal customers.

You'll work closely with the founders, content creators, and photographers to create meaningful, trend-aware campaigns.

Key Responsibilities

Social Media Strategy & Growth

  • Plan, create, and execute monthly social media calendars (Instagram, Facebook, Pinterest, WhatsApp, YouTube).
  • Develop brand storytelling that connects emotionally with women across India.
  • Track insights and engagement metrics to grow reach and conversions.

Content Creation & Management

  • Brainstorm and manage photo/video shoots for product launches and festivals.
  • Write engaging captions, hashtags, and post copy aligned with Arvaya's tone.
  • Work with models, photographers, and editors for high-quality visual content.

Performance Marketing

  • Plan and execute 
    Instagram & Meta ads
     (awareness, engagement, and sales campaigns).
  • Optimize ad spends and measure ROI through analytics dashboards.
  • Support Shopify promotions, offers, and influencer partnerships.

Community Engagement

  • Reply to comments, DMs, and queries with brand warmth and professionalism.
  • Collaborate with micro-influencers and content creators to expand Arvaya's presence.
  • Monitor trends and recommend fresh content ideas that align with fashion seasons (Navratri, Diwali, Wedding, Summer, etc.).

Brand Collaboration & Strategy

  • Coordinate with designers and founders for new product launches and campaigns.
  • Develop creative ideas for Reels, giveaways, influencer campaigns, and festive launches.

Qualifications

  • 1–3 years of experience in 
    social media marketing
    , preferably in 
    fashion, beauty, or lifestyle brands.
  • Deep understanding of 
    Instagram, Facebook Ads Manager, and influencer marketing.
  • Basic knowledge of 
    Canva, CapCut, or similar tools
     for quick content creation.
  • Strong communication and copywriting skills in English and Hindi
  • Creative thinker with a passion for visual storytelling and fashion trends.

To Apply:

Send your resume, social media portfolio, or Instagram handle to 

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