Digital Marketing Manager

1 day ago

Navsari, Gujarat, India Waffle Castle Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

Waffle Castle is a dessert brand dedicated to creating a unique waffle experience with a special touch of care and attention. We treat every customer like royalty, offering more than just delicious waffles—we create memorable moments. Each dessert is crafted with high-quality ingredients and innovative recipes, setting new standards for taste and presentation. Our goal is to provide not only tasty treats but also a warm and welcoming atmosphere, where every visit is a chance to enjoy something truly special.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in Navsari. The Digital Marketing Manager will be responsible for overseeing social media marketing, lead generation, and digital marketing strategies. Day-to-day tasks include managing web analytics, creating marketing campaigns, and optimizing digital content. The candidate will also monitor and analyze performance metrics to adjust strategies for maximum effectiveness.

Qualifications

  • Plan and execute
    Meta Ads campaigns
    (Facebook & Instagram) for multiple brands under The Brand Landmark.
  • Develop and implement data-driven digital marketing strategies to generate quality leads and increase ROI.
  • Manage budgets, monitor ad performance, and optimize campaigns for maximum results.
  • Oversee
    Google Ads, SEO, SEM, and social media marketing
    activities.
  • Coordinate with the design and content team for creatives, reels, and video campaigns.
  • Track KPIs, analyze campaign performance, and prepare detailed reports.
  • Stay updated with the latest digital marketing trends, tools, and algorithm changes.
  • Manage multiple brand accounts and ensure consistent online branding.
  • Plan and execute marketing funnels, remarketing strategies, and conversion tracking.

Notes - Must be expert of Meta Ads

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