Assistant Manager
2 days ago
Position: Assistant Manager - Marketing
Company: Ajay's Good Food Pvt. Ltd.
For Location: HO, Navsari, Gujrat.
Reporting to: Manager - Marketing
Role Overview:
To act as the execution backbone of the Marketing Department ensuring timely rollout of brand campaigns, new store launch promotions, franchisee marketing support, and coordination across
internal & external stakeholders (agencies, vendors, internal departments). This role will support the Marketing Head in transforming ideas into on-ground impact across 200+ outlets and growing.
Key Responsibilities:
A. Campaign & Brand Execution
-Assist in end-to-end rollout of brand campaigns (festivals, product launches, national campaigns)
- Ensure on-time delivery of creative assets, outlet banners, in-store branding collaterals
- Coordinate with social media & performance marketing team for digital amplification
B. Franchisee Marketing Coordination
- Handle marketing queries from franchise owners (WhatsApp/Calls/Email)
- Share pre-approved creatives & LSM toolkits for local promotions
Track requests for outlet-specific posters, flyers, events, and resolve within TAT
C. New Store Launch Marketing
- Create & execute new outlet marketing checklist (GMB, Flyers, Insta Teasers, Collaterals)
- Coordinate with BD, NSO and Ops for location data, offers, budgets
- Support on-ground launch events when required
D. Vendor & Agency Coordination
- Manage timelines with external agencies (creative, printer, ad agency)
-Track work orders, billing, deliverables, and feedback from field teams
- Ensure cost-effective execution aligned with brand guidelines
E. Reporting & Process Hygiene
Maintain trackers for campaign spends, outlet-wise marketing support, deliverables
Support brand audits with documentation of past campaigns & creatives
Submit weekly execution status to Marketing Head
Qualifications & Experience:
-Education: Graduate in Marketing / Mass Comm / Business; MBA preferred.
- Experience: 4-5 years in brand/marketing executive role (FMCG/QSR/Retail preferred)
Key Skills & Competencies:
- Strong coordination & follow-up skills
- Familiarity with Excel/Google Sheets, Canva
- Understanding of local store marketing & franchisee environment
- Fluent in Hindi, English; Gujarati is a bonus
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