Sr. Executive Social Media

2 days ago

Navsari, Gujarat, India Ajays Good Food Full time ₹ 9,00,000 - ₹ 12,00,000 per year

POSITION - Sr. Executive Social Media & Content

Company: Ajay's Good Food Pvt. Ltd.

Job Title: Sr. Executive Social Media & Content

Department: Marketing

Education: Graduate (Preferably Masscom/BBA), MBA (marketing)

Experience: 2 to 4 years

Role Overview:

  • The Sr. Executive social media & content is responsible for executing and managing the brand's social media strategy to increase online presence, drive engagement and enhance customer loyalty. The role involves creating platform-specific content, analysing performance, and staying ahead of trends to ensure the brand stays relevant and impactful online.

Key Responsibilities:

Social Media Strategy & Planning

  • Develop a comprehensive content calendar and execute the brand's goals and campaigns.
  • Identify platform-specific tactics (Instagram, Facebook, LinkedIn, YouTube, etc.).

Content Creation & Curation

  • Collaborate with design and creative teams to publish engaging and brand-consistent content.
  • Manage UGC, influencer collaborations, reels, stories, contests and live sessions.

Community Management

  • Respond to comments, messages and mentions across platforms in a timely and brand-appropriate manner.
  • Monitor sentiment and customer feedback and escalate issues to relevant teams.
  • Build brand affinity through meaningful online interactions.

Analytics & Reporting

  • Track KPIs like reach, engagement, followers.
  • Analyse data to improve content and engagement strategies.
  • Prepare weekly/monthly performance reports using tools like Meta Insights, Google Analytics, and Rankkly.

Trendspotting & Innovation

  • Stay updated on industry trends, algorithm changes, hashtags, and viral formats.
  • Test and adopt new features (e.g., Instagram Threads, YouTube Shorts, AI content tools).

Collaboration

  • Work with Marketing, PR and creative teams to align social efforts with broader brand goals.
  • Coordinate campaigns with agencies, influencers or franchise partners.

Key Skills:

- Strong command of Meta Business Suite, Instagram Insights, LinkedIn Analytics, etc.

- Ability to interpret engagement metrics and derive actionable insights.

- Excellent copy writing, caption writing and storytelling skills.

- Brand tone and voice consistency across platforms.

- Creativity and attention to detail.

- Crisis management & conflict resolution on social platforms.

- Time management and multitasking.

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